223: Content Creation Strategies with Crunch Ranjani

Content Creation Strategies With Crunch Ranjani


Content creation is great but it has to be consistent for it to make a difference. And the thing is that people sometimes get confused between being consistent and constant. Consistency can come without being constantly on social media or constantly creating content. You need to find a consistent rhythm for you, for your lifestyle, your business.

Welcome to a brand new episode of the Savvy Scribe Podcast, where we bring you invaluable insights every day. In today’s discussion, we are thrilled to have Crunch Ranjani as our special guest. Get ready to dive into the world of content creation strategies that are guaranteed to drive lead generation and successfully convert them into paying writing clients. Wherever you prefer to listen to your favorite podcasts, be sure to tune in to this episode!

Things we discussed in this episode:

  • How Crunch started her content writing career
  • How content creation strategies work
  • What is content?
  • How to determine what content you should be creating
  • Is it necessary for your content to be fresh and new?
  • She shares a tip that she uses in her own writing to help her with AI
  • Benefits of using ChatGPT in content writing
  • How to consistently show up for your audience
  • Benefits of batching work in content creation

About the Guest:

Crunch Ranjani is a conversion copywriter + content creator for change-makers and entrepreneurs who want to make an impact with the money and influence they have in their businesses. Her superpower is writing snazzy blogs and articles, and turning the monologues you’ve been doing on Facebook/Instagram Live into a summoning spell that magically conjures up your ideal clients + appeases the Google gods.

Key takeaways:

  • Content creation is a critical part of any lead generation strategy.
  • There are a number of different content creation strategies that you can use, depending on your goals.
  • It’s important to create content that is relevant to your target audience and that provides them with value.
  • You don’t have to be a great writer to create effective content.
  • There are a number of tools and resources that can help you create great content.
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