212: The 5-Step Process to Help You Uncover Your Brand Voice and Stand Out From Your Competitors and How to Implement It With Clients with Gillian Hill

Your audience really needs to connect with you before they come to see you and know that you are a good fit person for them.
Gillian Hill

Today, we have Gillian Hill with us and she is a copywriter specializing in brand voice and an editor for copywriters. She helps businesses own their voice to allow them to connect with the right-fit clients and stand out from their competitors. So, she’s coming on to tell us the five-step process to help you uncover your brand voice from your competitors and how to stand out with that.

About the Guest:

Gillian Hill, the owner of Gillian Hill Writing Services, is a copywriter specializing in brand voice and an editor for copywriters and freelance writers. She helps businesses own their voice to allow them to connect with the right-fit clients and stand out from their competitors.

Connect with Gillian on Instagram!

Key points we’ve discussed in this episode:

What is a brand voice?
How to use content to differentiate your brand from your competitors.
A more scientific method to identify your client’s voice
How do you communicate your brand voice as a writer?
77% of consumers buy from brands that share their values.

Resources That Will Help You Uncover Your Brand Voice:

Grab this accompanying worksheet to go with the 5 steps Gillian shared with us.

She also offers a course on how to use words and sentence structure and how to get more linguistic information about how to write for somebody. It uses free apps like Grammarly and Pro writing aid.

More episodes about branding:

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