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EPISODE 111

How to Build a Brand That Attracts Your Ideal Client With
MORIAH RIONA

How do you build a brand that effortlessly attracts your ideal client? That’s what we are going to talk about today so join me and Moriah Riona in this episode!

Moriah Riona is joining us today. She is the owner of Moriah Riona Branding specializing in branding strategy, branding website design, and content marketing for women-based businesses.

She was juggling work between wedding photography and focus on branding. Finally, she decided to take branding full time. She is now a luxury brand designer and strategist for female entrepreneurs. She helps them build high-end brands so that they can show up with confidence and get booked with their clients.

She will teach us how to build a brand that effortlessly attracts your ideal client and we dive into lots of information in this workshop. But really beyond here we actually went on to a true workshop inside our Facebook Group and that went over to membership. So, if you are not a member yet, go and join now!

build a brand that effortlessly attracts your ideal client
"If you’re saying yes to other projects that are not for your ideal client then you are saying no to potential ideal clients that could come along."
moriah riona
Moriah Riona
Branding Strategist

How to Build a Brand That Attracts Your Ideal Client

Be Crystal Clear on Who Your Ideal Client Is

It’s much easier to build a brand and advertise yourself to a target audience when you have a crystal-clear, well-defined ideal customer in mind. This makes it easy for those best-fit, high-quality clients to identify and contact you, so you’re not always scrambling for work.

Don’t be afraid to miss out. Entrepreneurs are trained to believe that missing an opportunity that may have changed their lives is the worst thing that could happen to them. This opportunity could be chasing after so many clients because you think that it will be a waste if you don’t go after them. If you’re saying yes to other projects that are not for your ideal client then you are saying no to potential ideal clients that could come along. Embrace the idea of attraction and repel. You have to be clear about who your ideal client is so that you can talk to them and start bringing them into your circle.

Ideal Client Avatar

You have to be specific with your ideal client. The ideal client avatar is creating a hyper-specific or perfect audience for your business.

When you know your avatar or client, you can create a visual brand that speaks to them. You will know what your logo or website should look like. You have to build a brand and visuals, and the messaging too according to what the client needs to attract them.

Talk with your ideal client so you will know their deepest desire and pinpoints. You want to create the need or make your client realize that they need your business.

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If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

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Also, check out The Savvy Scribe Collective on Facebook and the Plan – Produce – Profit Course + Membership for Courses to help you get started today!

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What Our Listeners Say

@Linzerin10
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I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
MG, RN
MG, RN
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I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
@HealthwriterRN
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Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
@hmw678
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I am a new listener. Everything so far has been something that will actually help move my business forward. Thank you so much for all the great info!
@PerseverantRN
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Janine Kelbach offers such encouraging and pertinent information in the Savvy Scribe podcasts, directed toward beginning healthcare writers. Janine desires to assist all who want to enter this field. She offers a variety of topics to her audience in her upbeat, casual presentations, drawing from her own successful experience in building a lucrative business. Additionally, she interviews others in the field of writing to bring perspectives exposing helpful hints (and obstacles to avoid) in growing one’s own writing business. You can’t help but be motivated by Janine’s enthusiasm to see others succeed. I love her positive attitude and her laughter!
@Blyss27
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Janine gives so much information here for free! I like her interviews with other writing professionals and I think over all she is an asset for the healthcare writing community. I have learned so much about starting a freelance writing business that I had no information about prior to this podcast.
@mbonatch
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Great tips for working from home, marketing and finding your healthcare freelance writing vibe!
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