EP250: Avoiding Marketing and Content Creation Burnout With Amy Hager

Avoiding Marketing and Content Creation Burnout With Amy Hager

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There's a million other people who write out there, and it's really finding the community that's the right fit for you, the right audience for you, and knowing that those who aren't for you are going to go find their person, and that is OK, because you can't be for everybody.

Amy Hager
To help you beat marketing and content creation burnout and keep your creative spark alive, we’re excited to welcome Amy Hager to the show today. Not only will she share her expert tips on avoiding content creation fatigue, but Amy will also be offering a fantastic free resource you can put to immediate use in your content marketing process. Don’t miss out on this valuable episode!

About the Guest

Amy Hager is an Organic Marketing Mentor and Co-Founder of The Content Personality® Club. She uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams (one was for a standardized construction contracts coalition), worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse – just to name a few.
 
Her experiences help her relate and apply organic marketing strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth.

Key takeaways from this episode

Mission-driven marketing:
  • Finding a mission or purpose that resonates with you and your audience is key to successful marketing.
  • This can be something bigger than yourself, such as contributing to a positive impact on the world.
  • When you connect with your audience on a deeper level, you can build trust and loyalty.
The psychology of messaging:
  • People go through a subconscious decision-making process when consuming content.
  • Your goal is to create content that speaks to them on an emotional level and motivates them to take action.
  • This can involve storytelling, using visuals, and evoking curiosity.
Content creation burnout:
  • Trying to do it all can lead to burnout.
  • Instead, focus on your strengths and the type of content you enjoy creating.
  • Use the content personality quiz to identify your strengths and choose platforms and formats that work best for you.
Additional tips:
  • Don’t be afraid to experiment and play with your marketing.
  • Lead with curiosity and listen to your intuition.
  • Set clear goals for your content and track your progress.
  • Take breaks and recharge your energy.
 
She has a FREE resource for you: https://joyfulbusinessrevolution.com/quiz/
 
Follow Amy on socials!
https://joyfulbusinessrevolution.com/
https://www.facebook.com/amy.hager.58/
 

More episodes to help you beat marketing and content creation burnout:

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