Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Other episodes to check out with tips to pitch to editors:
In this episode, we will tackle three things that will help you pitch to stand out in the sea of pitching to editors.
A pitch is basically an idea. It is an idea that you tell someone who has a decision-making effort to say “yes.” Those decision-makers are usually editors or marketing managers or someone like them in a company.
Think about some ways to spruce up your subject line to get your potential client to open it.
Tip: There are some subject line generators out there that you can just Google search to gain more ideas.
Think about the reader, too. What would you like to read about?
You can have a template. You do want to do some work on pitching. That shows that you’ve done your research about the company and that you care about what the readers want to read about.
Keep your pitch short and concise and the body of your pitch should be about 2-3 sentences or bullet points.
Follow-up. The fortune is in the follow-up. If you follow up with your potential clients, you are likely to get a response.
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