fbpx

EPISODE 113

Cold Pitch Strategies That Prospect Clients Can't Afford to Miss with
Christine Gomolka

Welcome to another episode of the Savvy Scribe Podcast. Today my guest is Christine Gomolka. She’ll guide us on mastering the most important part of building a freelance business: sending an effective cold pitch to prospective clients.

Welcome to another episode of the Savvy Scribe Podcast. Today my guest is Christine Gomolka. She guides new freelance copywriters on mastering the most important part of building a freelance business. 

She was burnt out from a long career in software sales so she followed her gut and quit with no backup plan. Today, we’re going to talk about cold pitching and this is part of the workshops that you can be a part of if you’re a member of the Savvy nurse writer community on Facebook and then we have our membership option where you get a little more in-depth, more than just this podcast episode. So, without further ado, let’s begin.

Career Path

She’s from New Jersey and a copywriter in the B2B technology space. 

She was in technology sales before she became a technology writer. She had no professional writing experience and she was actually unemployed when she became a writer and with no connections in the industry. She had worked in a big room with a bunch of men, cold calling with a headset on and sitting in front of the computer making a hundred outbound calls per day and like a call center type environment, although she was making really good money, she’s just extremely burnt out and literally had to quit with no backup plan. So lo and behold she discovered copywriting and freelance writing. 

Coming from sales, she knew about cold emailing, cold calling, sending messages on LinkedIn, and identifying decision-makers.

Cold Pitch Strategies That Prospect Clients Can't Afford to Miss
Always end with a call to action, no matter what. Don't ever just leave it blank.
Christine Gomolka
Christine Gomolka
Copywriter

How to Personalize your cold pitch

Personalizing your cold pitch is what distinguishes your message from a marketing email or a mass email, or a bot or something else because the bottom line is, we all open messages that are personalized to us. 

But the problem with personalization is that you just send a lot of cold messages before you get a response. So you need to personalize these messages, but you have to do it in a systematic way, because we don’t have all day to sit there and do things like these super personalized messages, researching people and pointing out certain things. Address them by their first name only, don’t say, hello so-and-so.

Cut the Chase

You state the name- comma and then you immediately state why you’re reaching out to them. Do not beat around the bush.

State why you’re qualified

Immediately after you state why you’re reaching out, is to state why you’re qualified to write for them. Don’t just say you’re a writer that isn’t enough, and this is where the niche comes in. 

Basically, you want to include at the end something that only you would know by researching them. This could take a minute or two tops and you can throw that into the message and it would have a huge impact.

Here are the two types of CTA’s  that you could use in a cold Pitch

Interest-based CTA 

You will end your message with a question.  It can come up as “Are you interested, or are you looking for a writer?”. Now if you are sending follow-up messages or this is somebody you’re familiar with somebody you spoke to before, it’s more of a warmer passage. 

Time-based CTA 

Time-based CTA is basically asking for their time. You’re asking for them to take action.

Always end with a call to action, no matter what. Don’t ever just leave it blank.

Visit her website: https://www.paidcopywriter.com/

Follow her on socials:

Facebook

Twitter

Instagram

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out The Savvy Scribe Collective on Facebook and the Savvy Scribe Growth Lab for Courses to help you get started today!

What Our Listeners Say

I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
Linzerin10
Apple Podcasts
I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
MG, RN
Apple Podcasts
Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
HealthwriterRN
Apple Podcasts

Get new episodes delivered to your inbox!

Enter your email address to subscribe to our upcoming episodes and receive notifications by email.

Join 1,173 other subscribers

Get in touch!

hello@thesavvyscribepodcast.com

Connect with us and stay in the loop!