Personalizing your cold pitch is what distinguishes your message from a marketing email or a mass email, or a bot or something else because the bottom line is, we all open messages that are personalized to us.
But the problem with personalization is that you just send a lot of cold messages before you get a response. So you need to personalize these messages, but you have to do it in a systematic way, because we don’t have all day to sit there and do things like these super personalized messages, researching people and pointing out certain things. Address them by their first name only, don’t say, hello so-and-so.
Cut the Chase
You state the name- comma and then you immediately state why you’re reaching out to them. Do not beat around the bush.
State why you’re qualified
Immediately after you state why you’re reaching out, is to state why you’re qualified to write for them. Don’t just say you’re a writer that isn’t enough, and this is where the niche comes in.
Basically, you want to include at the end something that only you would know by researching them. This could take a minute or two tops and you can throw that into the message and it would have a huge impact.
Here are the two types of CTA’s that you could use in a cold Pitch
You will end your message with a question. It can come up as “Are you interested, or are you looking for a writer?”. Now if you are sending follow-up messages or this is somebody you’re familiar with somebody you spoke to before, it’s more of a warmer passage.
Time-based CTA is basically asking for their time. You’re asking for them to take action.
Always end with a call to action, no matter what. Don’t ever just leave it blank.