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EPISODE 144

Create a Process for Your Content That Can Be Replicated

Today I am going to help you hash out 5 ways to help you create a process, starting with landing the client. Listen on!

Scale your content business by creating a process for your writing that can be replicated across multiple pieces of writing. You should develop a system that would allow you to write the same type of content repeatedly without it feeling stale or repetitive to you. This will also help you stay on track with deadlines, which many writers struggle with.

Many people think that they need to have a lot of technical knowledge to succeed in content marketing. However, this is not the case. You just need to understand what’s going on around you and how it might affect your business. That’s all!

Today I am going to help you hash out 5 ways to help you create a process, starting with landing the client.

1. Get to know your client

When you schedule an onboarding call with a client, be the best listener you can be, with strategic questions. You want to know who are your client’s direct competitors, ideal client, goals with their content and other pertinent information you’ll think are helpful for them.

2. Look at the competitors for pitch ideas

If your client is looking to you to pitch ideas, go to their competitors’ websites and check to see the popular content and understand what is working right now for your client.

3. Strategize the content

Hop on another call if needed with the client to hash out some content for them for 3 months or so (then you’ll keep them as a client for a while).
content marketing content data blogging media publication information vision concept
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.
mark twain
Mark Twain
Mark Twain's Own Autobiography: The Chapters from the North American Review

4. Finally, you get to write

Notice we are already on number 4, and we haven’t even started writing. If you have a client who wants to just assign work, you still have some work too. In this writing step, you still have to do some research. When you research the topic, you have to again, find what’s working out there and work your piece a little differently.

Then, you create your outline based on your research. Then, write, my friend. Write it ugly. Then go back and edit. Send it to the editor (that I hope you hired by now to make you a great writer), and you my friend have a piece of content.
 
Good editors can do wonders for authors whose grammar isn’t perfect (and who is?). Their real value comes from two factors: editors are much more likely to provide an outside perspective on the writing. They may not be experts in the field, but they are more like the people who will be reading your work than you are. As a result, their interpretation of a book is frequently far more correct than that of the original author.

5. Send it off

When you send it to a client, you can add a little something special by incldiing some social emdia captions fro them. Remind them to use your piece as something other than a blog post.

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

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