210: How to Use LinkedIn to Its Full Potential

Should you really be posting on LinkedIn? And how do you use it to its full potential?

LinkedIn is a powerful tool for professionals to connect, network, and find job opportunities. However, many people only scratch the surface of what LinkedIn has to offer. In this episode, we will explore how to use LinkedIn to its full potential, including tips and tricks to expand your network and showcase your skills and the right types of content to post to showcase your expertise to potential clients. Let’s dive in!

Insights in this episode:

→ Steps to use LinkedIn to its full potential

→ What to post on LinkedIn

Steps to Use LinkedIn to Its Full Potential

1. Create a professional profile

2. Connect with the right people

3. Participate in groups

4. Share content

5. Ask for recommendations

6. Leverage your network

7. Monitor your reputation

What to Post on LinkedIn

Should you really be posting on Linkedin? In episode 26 called, “Quick Win: Do I REALLY need to publish on LinkedIn for it to work for me?“, we mentioned this stat but only around 3 million users share content on a weekly basis. This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions.

If you’re not used to posting on social media, it can be intimidating. Here are some ideas to get started:

1. Try to avoid sharing healthcare content

2. Share a brand’s blog posts

3. Respond to a brand’s tweet or LinkedIn post

4. Tag a brand on a guest post

5. Start with who is your ideal client

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