fbpx

EPISODE 115

Cold DM on LinkedIn: Does It Work or Not? A Workshop with
Paul Wilson

Does cold DM really work? In today’s episode, Paul Wilson, who is a go-to mindset coach for ambitious business owners, will tell us whether it is a great strategy to win clients.

Welcome to another episode. Today, we’re with Paul Wilson, who is the go-to mindset coach for ambitious business owners. And we’re talking about how cold dm- ing on LinkedIn can work, but it can also kill your reputation.

Career Path

He spent 25 years at the channel tunnel. It’s an undersea connection between the UK and the continent of Europe. On one unfortunate day, he got knocked off his bicycle on the way to work and broke a bone on either side of his right elbow, and being right-handed meant he couldn’t do anything. At first, he couldn’t make up his mind of leaving his job but then he eventually left and did a whole range of new things including a 12-week stand-up comedy course in London.

He fell back in love with hypnosis, became a hypnotherapist then which led on to becoming a coach. He tends to work with high-level consultants, people who can be in the sort of six-figure range who have got a really, really good life. But they’re kind of stuck because they do not have a purpose or a legacy. He still does hypnosis, helps people with phobias, and fears, all that kind of good stuff, and lack of confidence.

Cold DM on LinkedIn: Does It Work or Not? A Workshop With Paul Wilson
There's no such thing as competition because if ten of us all lined up and all ten of us would find clients, we do what we need to do to let people find us.
Paul Wilson
Mindset Coach

Know, Like, and Trust

Individuals conduct business with people they know, like, and trust, according to one of the natural principles of business. We go with people who are as like us as possible or who have things that we like about them. We look and we want to know about that person’s world and we want to get to trust them.

Can I trust that person with the secrets I want to share? Or can I trust that person to help me to get to where I want to be?

There’s no such thing as competition because if ten of us all lined up and all ten of us would find clients, we do what we need to do to let people find us. But when you’re all chasing the same person then that is the challenge, but that’s the wrong view. Chase the same people. There are seven and a half billion in the world.

Don’t do cold DM’s

Cold DM-ing means sending out unsolicited messages to all. If you got a piece of software, you can send millions of messages because of the sheer mass of it. One percent or half percent of people will respond but the problem is the rest of the people that don’t respond. Because the problem we get with cold DM-ing, is people are so unoriginal. It is so boring.

Cold DM-ing could also mean you haven’t made an effort to research about your ideal client or potential client, or not, even a client. Don’t ask questions that you could answer by just checking out their profile because it may turn them off and it might make them run away.

If you have to cold DM people, if that’s your strategy, then find people, who are your potential or ideal clients.

Another problem with it is that if you do it for a week or a month or a year, people will remember you because people don’t generally delete their messages. So if you message again after a year or six months ago, people remember you as someone who cold DM them, and then they automatically turn away from you.

So, if you’re looking to work with guys between fifty and a hundred and fifty who’ve got beards and glasses yet, then go through their profiles and look for some commonality and then send a message.

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out The Savvy Scribe Collective on Facebook and the Savvy Scribe Growth Lab for Courses to help you get started today!

What Our Listeners Say

I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
Linzerin10
Apple Podcasts
I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
MG, RN
Apple Podcasts
Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
HealthwriterRN
Apple Podcasts

Get new episodes delivered to your inbox!

Enter your email address to subscribe to our upcoming episodes and receive notifications by email.

Join 1,180 other subscribers

Get in touch!

hello@thesavvyscribepodcast.com

Connect with us and stay in the loop!