
Episode 216: Exploring 8 Different Ways Pitching Can Be Done
In this episode of The Savvy Scribe Podcast, we explore various methods of pitching as a freelance writer.
There's something that you do every day that moves you even a small step toward reaching goals in your business.
Craig Cannings Tweet
Todayβs guest is Craig Cannings. He is the co-founder of theΒ Freelance UniversityΒ with his wife, Kelly. Craig has had the privilege of helping over 20,000 students in 75 countries realize their dream of launching a portable, freelance business, and lifestyle. He has enjoyed the great freedom of working from home and traveling abroad while raising five wonderful daughters.
Weβre going to be talking about creating leads in your businesses as Freelancers. Donβt miss out!
Craig Cannings was a professional counselor for about seven years before his brother-in-law decided to start an online business. He was dealing with a lot of people that were dealing with big challenges.
His brother-in-law invited him to work for his educational software company and taught him about online marketing and the likes. His wife also worked with her brother and the company went through fast growth. One of his roles was to train new Freelancers and Virtual Assistants that were joining their team. From there, he realized that he had a bit of a knack for teaching, and that kind of led to the idea of what it would be like to not only train people in their company but create a university that would train Freelancers and Virtual Assistants how to start businesses and thatβs what they ended up launching.
Your personal network is your personal circle. It could be your family, siblings, friends, friends of friends, and even within your family Circle you may have what is called connectors. If youβve read the book from Malcolm Gladwell β Tipping Point. He talks about connectors being those people that just seem to have an ever-expanding social network and they just know people. When you connect with a connector, good things start to happen.
It could be past colleagues, past employers. It could be even other Freelancers that you can do cross-referrals. Say, youβve got the freelance graphic designer and youβve got the freelance writer, they may work with a client that needs both services. They create this cool little referral network.
Clients
Your clients are your best referral Network as well. Because they know your work, they could speak to your quality and give an example.
Guest blogging or guest writing is a great way to get yourself out there that will help in creating leads, resulting to more opportunities. People are always looking for great writers that can offer valuable content to their audience.
Are you building an email list? The number one marketing channel is our email list. A free content in exchange for an email address could be the context of some sort of lead magnet, whether itβs a guide, a report, an e-book, a video series, or a little course. This is golden for writers because this is a great way to demonstrate their writing abilities.
Remember, theyβre giving you their email address is like getting their phone number. Make sure youβre giving them something very valuable and that youβre not constantly emailing them. You donβt want to do that either.
Think about progress over perfection. It takes away the stress of having to try to get everything right all the time. Thereβs something that you do every day that moves you even a small step toward reaching the goals in your business.
You have to keep learning. Lifelong learning will help you adapt to unexpected changes. If we stop learning new tools, if we stop learning new tactics, then we will be using old-school tactics in a set of digitally enhanced worlds and youβll never thrive with it.
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If youβre ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer CommunityΒ on Facebook and theΒ Plan Produce Profit Course + MembershipΒ to help you get started today!
In this episode of The Savvy Scribe Podcast, we explore various methods of pitching as a freelance writer.
Listen in and walk away with clear action items on building a diverse pipeline of client leads β including useful ways to leverage LinkedIn to get high-quality clients and create a fully-booked freelance schedule β with tips from our guest today, Lauren Ward.
In this episode of The Savvy Scribe podcast, we explore the topic of freelance writing rates and how to set them with confidence.
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