177: Why People are Reported as Spam (Email Marketing Part 2) with Rob and Kennedy

Email Marketing Heroes, Rob and Kennedy, join us again to continue the conversation about email marketing.  They were with us as well in our membership group where we did an entire 90 minutes workshop about email marketing. Today, in this episode of The Savvy Scribe Podcast, you’ll learn the number one reason why people are reported as spam when sending emails.

About Our Guests

Both actually have a weird background. Robin is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody’s mind and read what they’re thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn’t want to spend loads of time, like chatting to people.

And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people’s gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to email marketing.

Key points in this episode:

• What email marketing is?
• Types of clients it would benefit
• Understanding the funnel
• What is the going rate and pricing your services
• How to get started with email marketing for clients
• Prospecting and pitching your new services
• The importance of adding this strategy into your freelance business
• The number one reason why people are reported as spam when sending emails and they don’t buy

Why People are Reported as Spam and What You Can Do About It

Some insights that our guests shared:

• People want so many different products, so many different services, and then the buyer doesn’t know what you’re really even doing. 
• Take one thing that you most want to sell and is most beneficial to you as a business. 
• People want so many different products, so many different services, but then the buyer doesn’t know what you’re really even doing. Two ways to approach this: there’s the simple way and then there’s the more complicated but possible way. 
• How to build a relationship with people in your email list

Still curious about how email marketing works? Join them on the following platforms:

• Email Marketing Show – my guests’ podcast show talking about email marketing and it’s available on any podcast apps.
• Email Marketing Show Community – join over 3000 people on their Facebook Group talking about email marketing on a daily basis.