EP352: Creating Multiple Income Streams: Beyond Client Writing with Athena Brownson
In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
In this value-packed episode, marketing expert Mark Newsome shares his journey from real estate note investing to becoming “Mr. Marketing,” helping small business owners and service providers grow through direct response and relationship-driven strategies.
Discover practical small business marketing strategies and learn how to grow your service-based business through relationship-driven outreach, optimized content, and low-cost visibility tactics.
About the Guest
Mark Newsome (aka) Mr. Marketing is a small business cash flow generation specialist. He specializes in helping non-franchised small business owners and service providers. Consistently generate an additional 25% in gross profits! Typically, within 90 days or less! Using low-cost, high-impact, non-traditional marketing strategies and tactics. Plus monetizing what they once considered dead or dramatically underutilized assets and or resources!
Your goal isn’t to pitch—it’s to help. Mark emphasizes that service-based providers should focus on being of service first, and let relationships and referrals follow naturally.
Up to 30% of LinkedIn profiles are poorly optimized. Stand out by clearly answering: What’s in it for your ideal client? Your profile should reflect the solution you offer and who it’s for.
Whether it’s being a guest on a podcast, teaching a class at a local adult education center, or writing blog posts for niche associations, these are all low-cost, high-impact marketing strategies.
Create content and lead magnets that answer specific questions or address pressing problems. Some of Mark’s examples:
“3 Proven Ways to Support a Loved One with Alzheimer’s Without Insurance”
“5 Questions to Ask Before Major Surgery (From a Veteran Nurse)”
“X Ways to Know If You’re at Risk for Heart Disease or Stroke”
Understanding how much a customer is worth over time helps you determine how much you can spend to acquire them—preventing burnout and poor investment decisions.
Social media platforms are rented space. If your profile disappears, so does your audience. Email marketing remains powerful, scalable, and essential for long-term connection and conversions.
Take inspiration from McDonald’s “Would you like fries with that?” approach. Service providers can offer simple upsells like social media posts, lead magnets, or content upgrades to existing clients.
Avoid “I, we, me” language. Speak directly to your audience’s needs using “you” and “your” to create a stronger connection.
Don’t wait to be an expert to serve. Share what you already know with the people just a few steps behind you. That’s where your value starts.
If you’re just starting out, Mark recommends:
Connect with Mark!
Website/Blog: YouCanMarketOnlineNow.com
LinkedIn: Mark Newsome on LinkedIn
Explore the blog’s Lead Generation section for practical strategies tailored to offline and online small business marketing.
Whether you’re a nurse, a freelance writer, or a small business owner in any service-based field, marketing is about service. The key is to build real connections, speak your audience’s language, and offer genuine solutions to real problems. And remember, there’s room for everyone. Your unique experience matters—and someone out there needs exactly what you have to offer.
Thanks for Listening!
Thanks for joining us for today’s episode of The Savvy Scribe Podcast! If you enjoyed the show, we’d love it if you could take a moment to leave us a rating and review on iTunes—your feedback helps us reach even more aspiring nurse writers like you.
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Ready to explore freelance writing as your next PRN job—or even as a full-time career? Come join the Savvy Nurse Writer Community on Facebook, and check out our signature Plan, Produce, Profit course to kickstart your journey today!
In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
What does work life balance actually mean when you’re a nurse, a writer, and a business owner? Janine shares a decade of hard-won lessons on redefining work life balance, beating distraction, and getting words on the page even when motivation doesn’t show up.
Maria Jasanya joins me to discuss building multiple income streams through nurse education, freelance medical writing, and public speaking. Learn how she leverages clinical expertise to create a diverse career beyond the hospital.
Stop treating your limits like an emotional negotiation. Learn why setting boundaries is actually about building essential business infrastructure that prevents burnout and protects your energy as a nurse entrepreneur.