EP352: Creating Multiple Income Streams: Beyond Client Writing with Athena Brownson
In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
If you’ve ever sent a proposal and never heard back, you’re not alone. In this episode, we break down a real (but anonymized) proposal template to help you understand what might be going wrong and how to fix it.
You’ll learn how to use your discovery calls effectively, avoid vague language, and present a clear, compelling next step that leads to signed contracts—not silence.
This episode is ideal for freelance writers, agencies, and service providers looking to improve their client proposal process.
The majority of ghosting happens because of internal client issues, not your offer. Keep pitching consistently—it’s a numbers game.
The best proposals reflect the client’s own words and goals. Use language from your discovery calls to show you’re aligned with their needs.
Proposals are often presented in 15-minute internal meetings. Use a concise, 5-slide proposal template that highlights only what matters most.
Credibility Statement (e.g., “Write RN – trusted healthcare content from nurse writers”)
Client’s Goals stated clearly using their own phrasing
Deliverables (e.g., four 800–1,000 word SEO-optimized articles)
Bylines and Author Credentials to improve SEO and authority
Project Timeline and Process (e.g., 10 business days for draft delivery)
Next Steps (contract, onboarding form, optional kickoff call)
If the discovery call went well, the proposal simply confirms what was discussed. Make the next steps easy and clear.
Resources Mentioned:
Proposal template walkthrough available inside the Savvy Nurse Writer membership
Community support in the Savvy Nurse Writer Facebook Group
Want to create your own client-winning proposal template? Join the Savvy Nurse Writer membership for access to the full masterclass and downloadable resources.
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