In this new episode of The Savvy Scribe podcast, we’re diving deep into a topic that keeps your business humming – pricing! Joining me today is Amy Posner, who is really good at building successful digital businesses – and she’s here to share everything she knows with ambitious digital creatives.
Let’s face it, pricing is what fuels our success. It’s the key to profitability. So, whether you’re itching to learn new strategies or just need a pricing refresher, grab a pen and get ready to take some notes. This episode is packed with valuable insights you won’t want to miss!
About the Guest
Over her 30-year career, Amy Posner – aka The Client Whisperer – has built six highly profitable businesses, had multiple $200k+ years as a freelancer, and mentored thousands of clients to create their own version of success – whether that’s a sustainable solo business or an online agency.
Amy has also created numerous online resources to support digital creatives as they make the move from freelancer to six-figure business owner, including the recently launched
Complete Breakthrough Freelancer course and the longstanding
Business Badassery podcast. She’s also been featured on Copyhackers and as a guest on several top podcasts, including
The Copywriter Club, Copy Chief Radio, and
The Deliberate Freelancer.
So often, people start a business because they’re really good at writing…but they need support on wearing the other hats in their business and handling all the behind-the-scenes details that set a business apart and boost revenue. That’s where Amy comes in.
Getting Yourself Out of Bargain Basement Pricing Mentality
Platforms like Fiverr and Upwork have led to a rampant devaluation of digital services and a “race to the bottom” when it comes to pricing. In order to make freelancing profitable and earn what you’re worth, you’ll need to bring more than just your skills to the table and start addressing what many people avoid: identifying your audience, establishing worthwhile connections, and building brand authority. It can sound intimidating – but establishing a marketing presence and plan is key to business building! Without proactive efforts, you’ll either settle for whatever comes your way or stay spinning your wheels on inconsistent business and income.
Amy would love to share three actionable tips that will show you how building a brand reputation and taking yourselves seriously as business owners directly leads to booking more fulfilling work and higher pay.
Key points in this episode:
- Challenge of pricing on freelance platforms
- Finding clients: Consider niching down your services to target a specific audience.
- Long-term vs. short-term strategies: which strategy to use to attract clients and get some initial projects.
- Project-based pricing vs. hourly pricing
- What is tiered pricing and how to offer it
- What is value-based pricing
- The importance of pre-qualifying clients
“Thinking of yourself as a business: Remember that you have business expenses and need to factor that into your pricing. You are a business owner, not just a freelancer.” ~ Amy Posner
Check out her
website to find more valuable information and don’t forget to sign up for her newsletter.
