EP355: Dopamine Management and Time-Boxing for Nurse Solopreneurs with Steven Puri
Let’s talk about dopamine management. What does that actually mean, and how does dopamine affect our ability to sit down and focus on something like writing?
In this episode, we’re switching gears a little. Instead of pitching yourself as a freelancer to land clients, we’re talking about PR pitching, how to get your ideas, your expertise, and your story in front of journalists and media outlets.
As a nurse writer, you’re not just selling writing. You’re building a personal brand and positioning yourself as an expert. Getting quoted in an article or featured in the media strengthens your portfolio and gives you something powerful to share on LinkedIn and across your website. It puts you in front of potential clients too.
Pitching a journalist and pitching a potential client actually have a lot in common. You need to know exactly who you’re talking to, give them a reason to care, make your value clear, and get past the fear of hitting send.
My guest today is Zach Schleien, a fractional CMO, entrepreneur, and founder of Press Pitch AI. We talk about how to pitch yourself and your expertise, get noticed, and use PR as another tool for building authority as a freelance nurse writer. Zach also walks us through Press Pitch AI, a tool that automates the research and outreach process and helps keep your email domain safe, which matters a lot if you’re doing any amount of cold pitching. The last thing you want is to get flagged or banned after a big pitching push.
In this episode, you’ll learn:
If you’ve ever had a client ask you if you know anyone at a media outlet, this episode is for you. Building even a small list of media connections is incredibly valuable, both for your own visibility and for the clients you serve.
Thanks for Listening!
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Let’s talk about dopamine management. What does that actually mean, and how does dopamine affect our ability to sit down and focus on something like writing?
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