
EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
If you go back into the archives, you’ll see there were a few different voices. Janet and Carol really helped me get this off the ground, and here we are. I cannot thank Janet, specifically, enough because she gave Carol and me the push to make this a reality. So what happened to them? We went separate ways. We still talk, they are not in my business anymore, though, but it’s ok
I started to reach out to get guests on the show – I also hired a VA to help me because I had no time
Between both of our efforts, we had guests lined up for the show. I automated my process by having a form sent to them. I also took a course about podcasting to see if I was on the right track because, remember, this wasn’t the plan. I learned a lot and took it with me.
I appreciate all the comments I get about my authenticity. It honestly makes it so easy for me that your listeners do not want perfection. I am far from perfect, and my edits/lack of them will show it. I still edit the show myself (in the beginning I was way more detailed), but overtime, I learned that it doesn’t matter, you’re here for the content, not perfection.
As much as I love having guests on the show, I have to keep coming back to ME. I hear from listeners that you like the shows where I give value, so I promise to keep it coming.
I have to keep living my own advice. After I publish a show, I have to spread the word! My VA, Cheryl, shout out to her because she keeps my business together! She and her team keep it promoted and make beautiful graphics and blog posts to go along with it. That’s another thing – the blog posts. Some people love blog posts because they are short on time or prefer to read. I get that because there are times that you can’t listen.
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Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
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