EP344: The Ethics of using AI to Write About Health with Emily Thompson

EP344: The Ethics of using AI in Healthcare Writing

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In this episode of The Savvy Scribe podcast, Janine sits down with freelance writer Emily to explore the evolving role of AI in healthcare writing. From ethical concerns to practical applications, they unpack how AI has transformed the writing landscape—and what it means for nurse writers moving forward.

AI in Healthcare Writing

What You’ll Learn in This Episode
  • How AI has changed freelance writing since 2019
  • Ethical concerns around AI-generated healthcare content
  • Why AI should be treated as a tool—not a replacement for writers
  • How to responsibly use AI in your writing workflow
  • What the future may hold for writers in an AI-driven world
Key Takeaways
  • AI can speed up workflows, but it requires strong writing fundamentals to use effectively
  • Healthcare content demands accuracy, making human expertise essential
  • AI can confidently present misinformation, so fact-checking is critical
  • Transparency with clients about using AI in healthcare writing is especially important
  • Writers who adapt and expand their skills (like content strategy) will stay competitive
  • Storytelling and human-centered content may become even more valuable in the future

About the Guest

Emily Thompson is a creative copywriter, digital content strategist, and brand-voice whisperer with a serious soft spot for healthcare storytelling.
 
Emily earned her B.A. in Journalism from the University of Wisconsin Madison (go Bucky!). But after learning she’d be on the “late night crime beat” upon graduation, she realized journalism wasn’t her dream. She pivoted into marketing and landed right in the middle of the digital content boom – starting at UW Health, where she learned to transform complex clinical information into clear, human-centered content people actually want to read.
 
Since then, she’s spent nearly two decades writing for major healthcare organizations and category-defining brands, including Massachusetts General Hospital, Beth Israel Lahey Health, Joslin Diabetes Center, Virgin Pulse, athenahealth, and more. From patient engagement campaigns to digital experience overhauls to websites that convert, Emily brings a rare blend of creativity, clarity, and strategy that helps healthcare brands sound more like people and less like paperwork.
 
When she’s not deep in client strategy or rewriting the same headline twelve times (for the greater good), you’ll find her hiking with her husband, three spirited kiddos, and two mischievous mutts.
 
Follow Emily on socials!
More related episodes to guide you in using AI in healthcare writing:

Thanks for Listening!

Thanks for joining us for today’s episode of The Savvy Scribe Podcast! If you enjoyed the show, we’d love it if you could take a moment to leave us a rating and review on iTunes—your feedback helps us reach even more aspiring nurse writers like you.

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