
105: Identifying Your ideal Client with Kelly Whitman
What makes an ideal client? Why do you Let’s learn how to identify and align your marketing and sales efforts that serve your ideal client.

What makes an ideal client? Why do you Let’s learn how to identify and align your marketing and sales efforts that serve your ideal client.

A key part of their Marketing Map is customer retention, this is why we talked to Dr. Jürgen Strauss today to share with you the importance of “Transformational Marketing Blueprint.” Join us today!

How do you ensure that you will be getting consistent client work the moment you land your first client? We’ll learn that from our guest, Scott Stransky!

Ever have an amazing pitch (in your opinion), but your potential client has not said one word? Today, we’re talking about following up with clients, less annoyingly.

Today’s episode is talking about the new era of video and how to utilize it in your pitches. This topic is perfect for everyone who writes pitches to gain clients. Find out how to get creative in writing pitches and use video pitching to engage your clients in a different way of communication.

How can you pivot in your business to ensure that you are adding value to the services you are giving to your clients? Keep listening for highly-recommendable strategies shared with us by Gina Horkey, one of my favorite freelancers out there.

Award-winning medical writer, Melissa Crawford, talks about all things medical writing. We dove into A LOT in this episode – especially setting rates and booking clients!

Sometimes, making money as a freelance writer isn’t always what you want to do, even if it’s what you ARE. A writer can do a LOT of things on the side that doesn’t JUST focus on writing.

Today I have Amanda Guarniere with me talking all about finding your ideal customer profile and determining a profitable niche to serve well (oh, and how your resume should look in 2020!).

Thank you for taking the time out of your day to hear the interview with medical writer, Sharon Hohler, BSN. She has been a writer since 2002 and has written for several publications!