EP246: Reflecting on 2023 – A Special Year-End Episode

Business Overview

Challenges Faced in 2023

Progress and Successes

Write RN (Content Agency)

• I hired a coach, Clodaugh, to enhance the agency’s structure, core values, value propositions, website copy, and branding.
• Shifted focus to target highly profitable and larger enterprise clients.
• Emphasized the importance of honing in on systems and processes, leading to increased efficiency.
• Expanded the team with the addition of a virtual assistant, Shayne, and an internal editor, Nicole.
• Implemented a writer vetting process involving a sample submission and a four to five-star rating system.

Savvy Nurse Writer (Course and Membership)

• Planned podcasts for the year in advance, ensuring valuable content for listeners.
• Overhauled the entire course, updating it to 2023 standards for a more gamified experience.
• Simplified the membership structure by offering a single monthly payment for access to all resources.
• Successfully authored and published a book, achieving number-one status on Amazon.

Looking Forward to 2024

• I acknowledge the challenging yet rewarding aspects of the past year.
• I’m expressing my gratitude to my team (Shayne, Cheryl, and Nicole) and nurse writers for their contributions.
• Outlines the focus for 2024: Growth. My goal is to help more individuals and companies through expansion.

Key Takeaways:

• Set ambitious goals that drive business growth.
• Hiring a coach and focusing on structure and core values can lead to significant improvements.
• Shifting focus to higher-paying clients and optimizing systems enhances efficiency.
• Team expansion, writer vetting processes, and a simplified membership structure contribute to overall success.
• Planning content in advance and adapting to emerging topics keep the audience engaged.
• Overhauling courses and achieving number-one status on Amazon demonstrate dedication and success.