EP343: From Bedside to Business: Crafting Your Nurse Writer Brand Story with Dr. Farah Laurent

EP343: From Bedside to Business: Crafting Your Nurse-Writer Brand Story with Dr. Farah Laurent

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In this episode of The Savvy Scribe, Dr. Farah Laurent joins Janine to share how she turned her bedside nursing experience into a bold, empowering brand that now helps new nurses and aspiring entrepreneurs find career clarity, confidence, and success. If you’ve ever wondered how to transform your story into a meaningful business, this conversation is for you.

What You’ll Learn in This Episode: Crafting a Nurse Writer Brand Story That Connects

Dr. Farah shares the real story behind her pivot from ER nurse to nurse career coach and business owner. You’ll learn how your personal story can fuel your brand identity, the importance of visibility in business, and how to stand out in a saturated market—even as a nurse writer. This episode is packed with tangible advice for nurses ready to build something of their own.

About Dr. Farah Laurent

Nurse entrepreneur and founder of Nurses Making Business Moves Conference! Nurse career coach who’s coached over 200 nurses to land their dream role making 6 figures! Author, podcaster, and keynote speaker!

Key Takeaways

  • The early resistance Farah faced—and how it fueled her purpose and mission

  • Why personal brand is your reputation and how to actively manage it

  • How to turn your story into a brand that builds trust and attracts clients

  • The value of niching down to speak directly to your ideal audience

  • Visibility strategies: showing up on video, creating educational content, and networking

  • Why testimonials and referrals are powerful tools for growing your credibility

  • The difference between a business idea and a real business opportunity

  • The must-have elements before launching your brand and business

  • Practical tips for nurse writers: building authority, creating content, and connecting authentically

  • Why consistency matters more than perfection

Resources

Follow Dr. Farah Laurent on socials!
LinkedIn – Dr. Farah Laurent
Instagram – @farah_laurent
Website – https://www.nursefarah.com
Conference – nursesmakingbusinessmoves.com

More inspiring stories from fellow nurses who built their own writing businesses:

Thanks for Listening!

Thanks for joining us for today’s episode of The Savvy Scribe Podcast! If you enjoyed the show, we’d love it if you could take a moment to leave us a rating and review on iTunes—your feedback helps us reach even more aspiring nurse writers like you.

Want to stay connected and in the loop? Be sure to visit our website, follow us on Instagram, and join the conversation on Facebook!

Ready to explore freelance writing as your next PRN job—or even as a full-time career? Come join the Savvy Nurse Writer Community on Facebook, and check out our signature Plan, Produce, Profit course to kickstart your journey today!

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