EP342: Year-End Reflection: Review, Revise, and Recharge for the Year Ahead
Learn how to conduct a writing business year-end review without overwhelm, reflect on your wins, and set powerful goals for 2026.
The facts are always friendly. Especially if you’re looking at metrics you don’t like—remember, it’s just data.
In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives.
About Rachel
Key Topics Covered:
The mindset shift from freelancer to CEO
Why marketing metrics aren’t just for “numbers people”
Simple metrics every freelancer should track
How to reverse-engineer your strategy using data
The value of qualitative feedback alongside numbers
Tracking pitching efforts and measuring effectiveness
Why email lists matter more than vanity metrics
Rachel’s unique “litter box” problem analogy for spotting overlooked business solutions
How human-to-human connection is driving modern marketing trends
Using community and peer support to avoid decision paralysis
How to start tracking data without overwhelm
The growing demand for authentic, high-quality writing in the age of AI
Actionable Takeaways:
Start by answering three core questions: What do I want? What will I do to make it happen? How will I know it’s working?
Track only the marketing metrics that align with your strategy—ignore the rest
Use a light-touch system to monitor pitches, email engagement, and project types
Evaluate business performance weekly, review trends monthly, and make decisions quarterly
Don’t underestimate the power of analog tools, print media, and real-world connections
Follow Rachel on socials!
Thanks for Listening!
Thanks for joining us for today’s episode of The Savvy Scribe Podcast! If you enjoyed the show, we’d love it if you could take a moment to leave us a rating and review on iTunes—your feedback helps us reach even more aspiring nurse writers like you.
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Learn how to conduct a writing business year-end review without overwhelm, reflect on your wins, and set powerful goals for 2026.
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