EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
To allow or give time in editing will assure you a quality and great content.
Laurie Mega is the co-founder of Mega Business Consulting, a full-service editorial and SEO firm founded by her husband. She is also a professor in the Communications Department in Boston, where she teaches reading or writing on social media online. She did a course that includes TikTok, Twitch, and other social media platforms to create and generate content.
At Emerson College, she took a BS in Journalism as a Major and a Minor in Magazine and Constitutional Law. She also took a Master’s Degree in Creative Writing and Publishing, and she started her career in textbook publishing 12 years.
She started to work for a company, a digital publishing, and content marketing agency. It is about one vs. quality company. She thinks that there’s a better way to create high-quality content that people will value. People will and must value small pieces of content which make the company shine.
Laurie became an Associate Director before leaving her job. They have 30 editors that can lower the content volume to convince the client to buy textbooks. She also works as a Director of a web-based educational company. Years later, she started freelancing, and teaching and founded the mega consultancy.
It is essential to act to be your editor to see and make a framework that is easier and better for your business, and it is always about your customers.
Looking, collecting, and creating are parts of the creation process. You keep on writing and realize its a deadline, and we don’t have time for editing – it is dangerous. You can miss things in editing the flow, the readability, your audience background, spelling, and style. All of these must be checked, and it’s part of the process.
This is not literally walking away from it or stopping doing it, but it’s taking time to clear your mind and refresh your feelings to be better, and it will make you a good editor. You will look and work on your writing the next time with fresh eyes and in a good mood.
You can read what is wrong with your work, including the mistakes or errors. Reading and correcting grammatical issues and misspelled words in your content is important. And if you’re comfortable reading it slowly, reread it – the content, the spelling if you think that will work for you.
Make sure you understand why the grammar or editing tools have pointed out those errors. Don’t depend on them all the time. Know that those programs don’t understand what you are talking about, the feeling, tone, and mood of the content. YOU should understand that there should be a fix. If it’s possible for you to take an editing course online, then do so.
We all forget the guidelines most especially if we write for one client and for another one. The guidelines that work for the other client won’t work for the other one. Doing these steps will help you avoid your writing from getting mixed up. Check the client’s guidelines against your work before submitting it.
For Laurie, she just dives into it once or twice to check the paragraph, transition, and grammatical issues, including the spelling, to make sure she wrote it well and made great content. She’s not against anti-grammar editing tools. Every busy writer or editor can use them, yet she advised not to depend on them all the time.
All of these can guide you to become an editor on your own so that you can create better content in the future. Do you have additional tips to add to the list?
Follow Laurie on her socials. Check her out on LinkedIn and Instagram!
Visit her website Mega Business Consulting, or her work at Medium!
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