135: How Social Media Automation Works

The purpose of today’s podcast episode is about how social media automation works, the benefits of using social media tools and the type of tools to use when you automate.

Social media is really a necessity in today’s world and most people are spending a lot of time on it. There are many different ways we can use social media – to promote our businesses, get news updates, really digest any content and of course, connect with our family and friends, but if you are tired of spending hours every day on this platform whether it’s Facebook, Twitter, LinkedIn, Instagram, you don’t want to lose out on benefits that I’m going to guide you today on creating your content and getting it out there in a purposeful time-saving matter.

Social Media Automation

Social media automation is when you go in and schedule a post onto a platform of your choice through an application. When you schedule posts, it gives the app a chance to schedule just like you were there in real-time.

For example, I have a weekly post on self-care that I want to share with my audience. I can batch that as a business owner and schedule them ahead of time. I can include graphics, hashtags, and captions to go along with every single post.

Benefits

It’s going to help you in a lot of ways. It’s helped open up time for me to engage and implement other areas in the Facebook group and over on my website. It lowers my stress level to maintain that consistency. It definitely improves engagement over time because people are going to know they can count on you to post regularly and it definitely keeps me organized in a way.

A lot of times when you start to schedule your posts, you’ll notice that you’re getting more engagement on them. Depending on when you post, don’t always assume when your audience is actually online. It’s usually not the case.

Start with the algorithm’s medic recommendation. If you’re using a buffer and they’re saying the best time to post is 6:12 a.m then do it. The key here is your data after a month or so. Check in to see what posted well, and see which one’s got some notice or some engagement, likes, comments, and shares. This will help you track overtime what’s going well and what is not.

It is not a set-and-forget-it kind of deal. Look back, track the data and really figure it out. See what’s working.

Take some time today, look at where you should automate some of your posts. Remember to know where your client hangs out, and to focus on one platform at a time. Don’t overwhelm yourself.

Social Media Automation Tools

The technique of employing automating tools to boost your social media presence through content curation and scheduling social media postings in advance is known as social media automation. Automation tools can help you save time gathering articles at the last minute, allowing you to spend more time expanding your account by connecting with your following.

For Instagram

Tailwind

Loomly

PlannThat

For Facebook

Facebook built-in Scheduler

Buffer

Planoly

Postcron

For LinkedIn

HootSuite

RecurrPost

Loomly