
EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Guest posting gives you experience and helps you build your portfolio.
Helen Ryan Tweet
Helen was a freelance health and fitness writer for many years. She was also a health/wellness columnist.
For a billion years she’s been a creative director, and a fitness pro for almost as long—often at the same time. She lost over 80 pounds naturally 16 years ago and wrote the book, “21 Days to Change Your Body (and Your Life)” to help people lose weight while still eating cake.
She’s the creator of the coached walk/podcast “Walking & Talking with Helen.” She helps people move their bodies while firing up their motivation. Every step counts.
She also helps entrepreneurs grow their businesses using ethical marketing techniques and tech shortcuts so they can save time and focus on their passion.
Reignite Inc. – the nonprofit she founded – aims to help women gain skills to re-enter the workforce. Without modern skills, many women get left behind and cannot find jobs to provide for their families.
In her “off time” she teaches Spinning, photograph bands at concerts, volunteer, and travel.
1. Guest post in as many blogs as you can
Find a blog that has enough traffic to get your voice out there and get you noticed. Read the articles because you want to write in that same form based on its audience.
Tip:
2. Start your own blog to find your voice.
3. Create credibility for yourself like in the media.
Resource tip: HARO you can help find out what people are looking for.
HARO is one platform that can help you get your writing noticed by your target audience. People can go and register for a newsletter about any topics (e.g. health-related issues). So, if you have a blog, then you can answer these queries. It helps you get quality backlinks to your blog which helps your blog rank on search engines. If you search for your name, your name will come up as a source of the article and that helps in establishing you as an authority in that field.
Her favorite book: Atomic Habits by James Clear
Listen to Helen’s podcast, Walking and Talking with Helen – a walking podcast to get people moving a few minutes a day. She also talks about healthy lifestyle, mental health, and building confidence.
Some of her favorite podcasts:
You may also join Helen’s Facebook Group, the Imperfectly Healthy is Your Superpower!
https://realworldweightloss.com
Instagram: @realhelenmryan
Facebook: helen.ryan
Facebook page: @realworldweightloss
LinkedIn: https://www.linkedin.com/in/helenmryan/
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If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
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