EP330: How to Find Writing Clients Without Cold Pitching All Day

In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach.

This is a must-listen for healthcare professionals looking to build a writing business that feels aligned, intentional, and less salesy.

What You’ll Learn in This Episode

Why Cold Pitching Isn’t Enough

• Cold pitching takes time and emotional energy with no guaranteed response.

• Spam filters and ignored inboxes make results unreliable.

• It can lead to self-doubt and burnout if it’s your only strategy.

3 Alternative Ways to Find Freelance Writing Clients

1. Referrals from Your Network

• Tap into past coworkers, LinkedIn contacts, or industry peers.

• Use simple messages to ask for intros in your niche.

• Referrals lead to warmer leads and trust-based conversations.

2. Increase Visibility on LinkedIn

• You don’t have to post daily—just engage.

• Comment on posts, share tips, and show up consistently.

• Builds recognition and establishes credibility in your niche.

3. Share Value First Through Content

• Create lead magnets like checklists, blog post ideas, or resources.

• Use value-first marketing to attract attention and build trust.

• Once trust is built, pitching becomes natural and effective.

Key Takeaways

• Cold pitching still works, but it should be just one part of your client strategy.

• Building trust and visibility attracts higher-quality, long-term clients.

• You don’t need to hustle all day—choose one channel and start showing up with purpose.

• The best clients aren’t always on job boards; they’re in your network or silently watching your content.

Next Steps

1. Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.

2. Create one trust-building piece of content.

3. Tell your network you’re taking on new clients.

You don’t need to chase every opportunity. A well-built system brings the right clients to you.

Resources Mentioned

• Join the free Facebook group: Savvy Nurse Writer Community

• Visit: savvynursewriter.com to learn more about our membership and courses