
EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Your personal worth is not equal to your financial worth. Your financial worth is what’s the value that people see from the work you do and how good are you in negotiating that – this is especially true to writers.
Rocky Lalvani Tweet
Today’s guest is the Profit Answer Man, Rocky Lalvani. He was shocked because most business owners don’t look at their financial reports. It has to do with our mindset around money and fearing change. When he realized how much of a problem this was, he knew his purpose was to help business owners gain business profit.
He serves as Chief Profitability Officer for business owners. He teaches them how to ensure they get paid and make business profit a priority. We change the accounting formula from sales- expenses = profit to sales – profit + expenses to ensure that profit comes first. He suggested a great book to read that tackles this formula and we’re going to talk about that in this episode and so much more!
Here are secret formulas to help you gain business profit:
Sales – Expenses = Profit which means that profit is leftover. So why not pay ourselves first?
Sales – Profit = Expenses – we will take our profit first, and we will learn how to spend less on our expenses.
Book recommended for nurses: Persuasion by Robert Cialdini. It’s about how to get what you want, and he uses some examples in the medical field.
https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
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If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Today, we’re diving into a fascinating topic that plagues many freelance writers: Should you charge by the word or offer package rates? Join us!
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