Over her 30-year career, Amy Posner – aka The Client Whisperer – has built six highly profitable businesses, had multiple $200k+ years as a freelancer, and mentored thousands of clients to create their own version of success – whether that’s a sustainable solo business or an online agency. 

 

Amy has also created numerous online resources to support digital creatives as they make the move from freelancer to six-figure business owner, including the recently launched Complete Breakthrough Freelancer course and the longstanding Business Badassery podcast. She’s also been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer.

 

So often, people start a business because they’re really good at writing…but they need support on wearing the other hats in their business and handling all the behind-the-scenes details that set a business apart and boost revenue. That’s where Amy comes in.

Platforms like Fiverr and Upwork have led to a rampant devaluation of digital services and a “race to the bottom” when it comes to pricing. In order to make freelancing profitable and earn what you’re worth, you’ll need to bring more than just your skills to the table and start addressing what many people avoid: identifying your audience, establishing worthwhile connections, and building brand authority. It can sound intimidating – but establishing a marketing presence and plan is key to business building! Without proactive efforts, you’ll either settle for whatever comes your way or stay spinning your wheels on inconsistent business and income.

 

Amy would love to share three actionable tips that will show you how building a brand reputation and taking yourselves seriously as business owners directly leads to booking more fulfilling work and higher pay.

 

 

 

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