99% of email marketing is terrible. Most people don't do email marketing. Most of them do email selling, and that's different.
Email marketing is about nurturing a relationship and building it up step by step and a trust of you, a trust of your solution, an understanding of your solution, and then building a desire for whatever it is that somebody happens to be selling.
Both actually have a weird background. Robin is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody’s mind and read what they’re thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn’t want to spend loads of time, like chatting to people.
And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people’s gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to this type of marketing strategy.
Still curious about how it works? Keep listening!
Listen to them on Email Marketing Podcast!
If you are interested to learn more about email marketing, they also have a free Facebook Group called The Email Marketing Show Community or visit their website.
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