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144: Create a Process for Your Content That Can Be Replicated

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain Tweet

Scale your content business by creating a process for your writing that can be replicated across multiple pieces of writing. You should develop a system that would allow you to write the same type of content repeatedly without it feeling stale or repetitive to you. This will also help you stay on track with deadlines, which many writers struggle with.

Many people think that they need to have a lot of technical knowledge to succeed in content marketing. However, this is not the case. You just need to understand what’s going on around you and how it might affect your business. That’s all!

Today I am going to help you hash out 5 ways to help you create a process, starting with landing the client.

1. Get to know your client

When you schedule an onboarding call with a client, be the best listener you can be, with strategic questions. You want to know who are your client’s direct competitors, ideal client, goals with their content and other pertinent information you’ll think are helpful for them.

2. Look at the competitors for pitch ideas

If your client is looking to you to pitch ideas, go to their competitors’ websites and check to see the popular content and understand what is working right now for your client.

3. Strategize the content
Hop on another call if needed with the client to hash out some content for them for 3 months or so (then you’ll keep them as a client for a while).
 
4. Finally, you get to write

Notice we are already on number 4, and we haven’t even started writing. If you have a client who wants just to assign work, you still have some work too. In this writing step, you still have to do some research. When you research the topic, you have to find again what’s working out there and work your piece a little differently.

Then, you create your outline based on your research. Then, write, my friend. Write it ugly. Then go back and edit. Send it to the editor (whom I hope you hired by now to make you a great writer), and my friend, have a piece of content.
 
Good editors can do wonders for authors whose grammar isn’t perfect (and who is?). Their real value comes from two factors: editors are much more likely to provide an outside perspective on the writing. They may not be experts in the field, but they are more like the people who will be reading your work than you are. As a result, their interpretation of a book is frequently far more correct than that of the original author.
5. Send it off
When you send it to a client, you can add a little something special by including some social media captions for them. Remind them to use your piece as something other than a blog post.

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