EP313: Communication is Life. The Rest is All Details.

In this episode, Janine dives deep into a foundational skill that separates good freelancers from great ones—communication. Drawing inspiration from nostalgic t-shirt slogans like “Gymnastics is life, the rest is all details,” Janine drives home the message that while writing skills get your foot in the door, clear, kind, and consistent communication is what keeps it open.

Key Takeaways:

Why Communication Matters More Than Writing Alone:

• Even exceptional writing won’t make up for poor communication.
• Clients value transparency and ease of working with you over polished prose alone.

Cold Outreach Best Practices:

• Be concise, respectful of time, and personalized.
• Include a simple and kind message that shows you’ve done your research.

Discovery Calls Aren’t Sales Pitches:

• They’re conversations—come prepared, calm, and confident.
• Explain your process, timelines, deliverables, and revision policy clearly.

Contracting for Clarity:

• Contracts protect both parties and prevent scope creep.
• Include revision terms, timelines (use business days), and a plan for changes.

Follow-Up Strategy:

• Don’t vanish after delivering work.
• Confirm receipt, ask for feedback, and clarify invoicing and next steps.

The Core Message:

• Transparent, proactive communication builds trust and lasting client relationships.
• Long-term success is rooted in being kind, clear, and consistent.

• Be clear.
• Be kind.
• Be consistent.

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