EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Always end with a call to action, no matter what. Don't ever just leave it blank.
Welcome to another episode of the Savvy Scribe Podcast. Today my guest is Christine Gomolka. She guides new freelance copywriters on mastering the most important part of building a freelance business.
She was burnt out from a long career in software sales so she followed her gut and quit with no backup plan. Today, we’re going to talk about cold pitching, and this is part of the workshops that you can be a part of if you’re a member of the Savvy nurse writer community on Facebook, and then we have our membership option where you get a little more in-depth, more than just this podcast episode. So, without further ado, let’s begin.
She’s from New Jersey and a copywriter in the B2B technology space.
She was in technology sales before she became a technology writer. She had no professional writing experience, and she was actually unemployed when she became a writer and with no connections in the industry. She had worked in a big room with a bunch of men, cold calling with a headset on and sitting in front of the computer making a hundred outbound calls per day and like a call center-type environment; although she was making really good money, she’s just extremely burnt out and literally had to quit with no backup plan. So lo and behold, she discovered copywriting and freelance writing.
Coming from sales, she knew about cold emailing, cold calling, sending messages on LinkedIn, and identifying decision-makers.
But the problem with personalization is that you just send a lot of cold messages before you get a response. So you need to personalize these messages, but you have to do it in a systematic way because we don’t have all day to sit there and do things like these super personalized messages, researching people and pointing out certain things. Address them by their first name only, don’t say hello so-and-so.
You state the name- comma, and then you immediately state why you’re reaching out to them. Do not beat around the bush.
Immediately after you state why you’re reaching out, is to state why you’re qualified to write for them. Don’t just say you’re a writer. That isn’t enough, and this is where the niche comes in.
Basically, you want to include at the end something that only you would know by researching them. This could take a minute or two tops, and you can throw that into the message, and it would have a huge impact.
You will end your message with a question. It can come up as “Are you interested, or are you looking for a writer?”. Now if you are sending follow-up messages or this is somebody you’re familiar with somebody you spoke to before, it’s more of a warmer passage.
Time-based CTA is basically asking for their time. You’re asking for them to take action.
Always end with a call to action, no matter what. Don’t ever just leave it blank.
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If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
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