EP246: Reflecting on 2023 – A Special Year-End Episode

Welcome to The Savvy Scribe podcast! In this special year-end episode, I’m sharing a quick recap of the highlights and challenges of my business in 2023.

Business Overview

As many of know, I own two entities: “Write RN,” my content agency, and “Savvy Nurse Writer,” a course and membership platform. The agency focuses on creating content for clients, while the course and membership side caters to nurse writers.

Challenges Faced in 2023

Economic uncertainty in 2023 raised concerns about client budgets, impacting my agency’s goals. Despite the challenges, I set ambitious goals for my businesses, emphasizing the importance of aiming high.

Progress and Successes

Write RN (Content Agency)

• I hired a coach, Clodaugh, to enhance the agency’s structure, core values, value propositions, website copy, and branding.
• Shifted focus to target highly profitable and larger enterprise clients.
• Emphasized the importance of honing in on systems and processes, leading to increased efficiency.
• Expanded the team with the addition of a virtual assistant, Shayne, and an internal editor, Nicole.
• Implemented a writer vetting process involving a sample submission and a four to five-star rating system.

Savvy Nurse Writer (Course and Membership)

• Planned podcasts for the year in advance, ensuring valuable content for listeners.
• Overhauled the entire course, updating it to 2023 standards for a more gamified experience.
• Simplified the membership structure by offering a single monthly payment for access to all resources.
• Successfully authored and published a book, achieving number-one status on Amazon.

Looking Forward to 2024

• I acknowledge the challenging yet rewarding aspects of the past year.
• I’m expressing my gratitude to my team (Shayne, Cheryl, and Nicole) and nurse writers for their contributions.
• Outlines the focus for 2024: Growth. My goal is to help more individuals and companies through expansion.

Key takeaways:

• Set ambitious goals that drive business growth.
• Hiring a coach and focusing on structure and core values can lead to significant improvements.
• Shifting focus to higher-paying clients and optimizing systems enhances efficiency.
• Team expansion, writer vetting processes, and a simplified membership structure contribute to overall success.
• Planning content in advance and adapting to emerging topics keep the audience engaged.
• Overhauling courses and achieving number-one status on Amazon demonstrate dedication and success.