Join me and my guest, Susan Farese, MSN, RN, owner and President of SJF Communications, a public relations firm located in San Diego, CA. She’s here with us today to share her invaluable tips on how to incorporate PR into your business.
About the Guest
SJF Communications, originally established in 2002 in San Jose, CA, provides communications services including Public Relations, Publicity, Marketing, Websites, Filmmaking, Acting, Social Media, Writing and Public Speaking, Photography, Mentoring, Coaching and Legal Nurse Consulting services.
Ms. Farese has diversified experience in health care/communications, including clinical nursing practice, management, education/training, research and consulting.
She has a Master’s Degree in Nursing in Adult Health from Seton Hall University (NJ) and a Bachelor of Science Degree in Nursing from Widener University (PA).
Susan has presented numerous continuing education classes, seminars, and keynotes. Susan is the author of the book POETIC EXPRESSIONS IN NURSING: SHARING THE CARING (1993 and 2021), currently teaches ‘Capturing Your Creativity with Haiku’ workshops and has published poetry and articles on a variety of topics.
In addition to her being on the advisory board of San Diego Film Week, Susan is a member of SAG-AFTRA, American Legion Post 43, Veterans in Media & Entertainment, San Diego Writers Ink the San Diego Press Club, the Southern California Writers Association, the Army Nurse Corps Association.
Since 2017, Susan has been a Volunteer Mentor in the San Diego State University Aztec Mentor Program.
The Basics of PR and Some Key Takeaways
- What is Public Relations?
- How she transitioned from nursing to being a consultant entrepreneur and nurse researcher
- The importance of adapting to the new trends
- How businesses can use public relations
- Making your pitches and your PR personalized to whoever you’re reaching out to or whoever you connect with
- How to do public relations strategies and how do they translate to freelance writing businesses
- The common mistakes that new business owners make when it comes to public relations
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