Six Figures Won’t Make You Happy: Goals That Actually Stick
In this episode, Janine helps you set writing goals that fit your real life: find your “why,” break a big goal into small wins, track what’s working, and move past the fear that stalls you.
Resourceful is the first step to identify potential contacts for business outreach or pitching, or even journalists you can pitch to for guest writing opportunities.
Join me and my guest, Susan Farese, MSN, RN, owner and President of SJF Communications, a public relations firm located in San Diego, CA. She’s here with us today to share her invaluable tips on how to incorporate PR into your business.
SJF Communications, originally established in 2002 in San Jose, CA, provides communications services including Public Relations, Publicity, Marketing, Websites, Filmmaking, Acting, Social Media, Writing and Public Speaking, Photography, Mentoring, Coaching and Legal Nurse Consulting services.
Ms. Farese has diversified experience in health care/communications, including clinical nursing practice, management, education/training, research and consulting.
She has a Master’s Degree in Nursing in Adult Health from Seton Hall University (NJ) and a Bachelor of Science Degree in Nursing from Widener University (PA).
Susan has presented numerous continuing education classes, seminars, and keynotes. Susan is the author of the book POETIC EXPRESSIONS IN NURSING: SHARING THE CARING (1993 and 2021), currently teaches ‘Capturing Your Creativity with Haiku’ workshops and has published poetry and articles on a variety of topics.
In addition to her being on the advisory board of San Diego Film Week, Susan is a member of SAG-AFTRA, American Legion Post 43, Veterans in Media & Entertainment, San Diego Writers Ink the San Diego Press Club, the Southern California Writers Association, the Army Nurse Corps Association.
Since 2017, Susan has been a Volunteer Mentor in the San Diego State University Aztec Mentor Program.
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In this episode, Janine helps you set writing goals that fit your real life: find your “why,” break a big goal into small wins, track what’s working, and move past the fear that stalls you.
Learn how to write cold emails and PR pitches that actually get responses. Zach Schleien shares his tips for landing press, building authority, and growing your freelance nurse writing business.
Let’s talk about dopamine management. What does that actually mean, and how does dopamine affect our ability to sit down and focus on something like writing?
Discover why AI makes your clinical background more valuable than ever. Learn how nurse writers can pivot, find high-paying niches, and future-proof their health writing careers.