EP352: Creating Multiple Income Streams: Beyond Client Writing with Athena Brownson
In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
In this episode, we dive into the realities of the 2025 job market, where white-collar layoffs and mass job applications are making it harder than ever to land work. Guest Todd Raphael joins to unpack practical strategies for breaking through—whether you’re a freelancer, job seeker, or simply navigating a slow season.
We explore how AI is reshaping hiring, why networking advice often misses the mark, and how to build meaningful connections in both virtual and real-world spaces. Todd offers real talk and useful tactics for professionals who want to stay visible and competitive.
Key Topics Covered:
Understanding the Current Job Market:
A candid look at market shifts, industry slowdowns, and how job seekers are navigating overwhelming competition.
Beyond “Use Your Network”:
Why that advice alone isn’t enough—and better ways to connect with potential clients or employers.
Turning Events into Opportunities:
How trade shows, webinars, and local meetups can serve as job market springboards—even if you’re introverted.
The Role of AI in Hiring:
How AI tools are affecting candidate screening and what job seekers need to know about fairness, bias, and strategy.
LinkedIn Outreach That Works:
Tips for optimizing your profile, writing clear connection requests, and approaching prospects without sounding generic or salesy.
Industries Still Hiring in the Job Market:
Hot sectors include healthcare, cybersecurity, fintech, logistics, and manufacturing linked to onshoring.
Actionable Tips:
Target companies actively investing in marketing or event sponsorship.
Refine your LinkedIn headline and “About” section to make your role instantly clear.
Follow up—even if it’s been months; people forget, and a gentle reminder might reignite interest.
Leverage conferences not for instant gains, but for long-term job market visibility and trust-building.
Connect with Todd + Resources:
More related episodes:
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