EP317: When Clients Go Quiet: 5 Summer Strategies to Stay Booked

In this high-energy episode, Janine shares five smart summer strategies to help freelance writers stay productive and motivated when client work slows down. From relationship-building to content creation, these tips will help you make the most of the season and set your business up for a strong fall rebound.

5 Summer Strategies to Stay Booked

• Reconnection Email

  • Reach out to past clients with a warm check-in and availability update.

• Back to Basics Cold Pitching

  • Pick 2–3 brands you admire and pitch them—especially those you use and love.

• Launch a Mini Content Project

  • Create a lead magnet, mini course, or beta workshop using a low-cost setup before investing in premium platforms like Kajabi.

• Engage with LinkedIn Thematically

  • Share summer-related, niche-specific content (e.g., seasonal wellness tips or behind-the-scenes routines).

• Weekly Personal Outreach Ritual

  • Message one past client, one peer writer, and one new LinkedIn connection each week to build authentic relationships.

Weekly Action Challenge:

Send one casual, warm reconnection email to a past client before Friday.

More episodes:

• EP314: Say What You Do (Without the Nurse Resume Talk)
• EP280: Mastering Proposals to Close Deals Successfully
• EP275: Creating Successful Proposals Tailored to Your Audience with Tina Baxter
• EP277: Proposal Perfection: Winning Clients with Your Words with Frederick Dudek
• EP278: Crafting Proposals for a Potential Client
• EP271: Client Sourcing and Sales Strategies for Freelance Writers with Lynn Whitbeck