19: Connections and Confidence — 2 Pieces of the New Health Writer Business Puzzle with Shawna Kratochwill

I feel like connections and confidence are two mission pieces a lot of the time. You don’t have the connection and you don’t have the confidence because you’re a new health writer? It’s okay, we’ll try to guide you through that. But truly it’s in yourself, if you don’t have the motivation, it’s hard to get through it. You also have to be organized, like you have to have some strategic plan on how to get there and where to find the time.

Shawna Kratochwill is with us today talking about her biggest takeaways from her recent coaching experience. Shawna is a brand new health writer, a beginner writer, walking you through her journey, starting with The Savvy Scribe Growth Lab and The Savvy Scribe Collective.

I relate a lot to Shawna’s story of starting out in the health writing world. A little beginner insight for those who think they might be ready to escape the burnout at the bedside as a nurse.

What Is It Like to Be a New Health Writer

Shawna has done a lot of things. Most of her RN experience has been in critical care hospitals. The awesome thing about critical hospitals is that its small hospitals, and you get to dip your hands in every unit and every situation. And since last May, she’s working in long-term care. She also started her own website in January.

In early 2018, she had a traumatic experience as a nurse. She was assaulted by one of her patients, so she started looking for a non-bedside nursing opportunity. And she was thinking along the lines of maybe making an insurance claim, something like that, because she didn’t know that medical writing was even a thing. So, while she was on Pinterest searching, Carol and I kept popping up as nurse entrepreneurs on her screen, and we introduced her to medical writing as a second career for nurses.

She had done writing as a staff nurse. She was on a committee where she was writing policies, protocols, and evidence-based. She really liked it, and people liked her things that she has written. She always liked writing, so it just kind of converged on all her experiences.


Ruler and laptop on a desk

During her journey, Shawna made connections and gained confidence. Connections and confidence are two pieces of the new health writer business. Confidence is an effective proxy for engagement and can be easily measured in oneself. She lives for her entire life enforcing the things that she believes, and her coaching experience is giving her confidence to go forward and run her own business. She trusted her own voice and started making connections with people in this space, and when she was a new health writer, The Savvy Scribe Growth Lab guided her when she felt like she didn’t know what she was doing.

Shawna will just keep diving into the medical writing career. She wants to grow her heartbeat content website to start shifting her income source because, in 2020, her ultimate goal is to be her own boss.

Keep looking out for Shawna because she’s going places, and we will definitely do another recap with Shawna when she’s full-time and see how her journey is going.

Resources mentioned in this episode:

How to get in touch with Shawna


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