
EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
It's not what you know, but who you know.
Janine Kelbach Tweet
Right now, I am talking mostly just about online communities. Of course, there are a lot of communities outside online, and you may be thinking about your local community now. They could be a group you are a part of or a group where you volunteer. In this episode, our main focus is specifically on communities related to business because that’s why we are here.
Let me share the quote, “it’s not what you know, but who you know.”
These words keep coming back to my mind over and over again. Those of you out there who might be in the Facebook Group, or maybe you’ve listened to my podcast for years now, or you’re just quiet, I can say that I am one of those people. I, by nature, am more of an introverted person, too, but you would maybe say that I am not. So now, let me tell you the kind of introverted person I am.
I am an introvert because if I am in a big group of people, I’m not going to say anything. But if I am an expert in my field, for example, labor and delivery, and I am with a small group, I will share my opinion and talk about things I believe are relevant.
The other thing that stands out to me where I am NOT an introvert is when it comes to patient safety and nurse advocacy. Because there are so many times that I’ve had to go to my superiors or talk to my fellow nurses, and I don’t feel nervous because I am so passionate about it.
That is also why I have a flock of community, and I usually go on Facebook Live and talk to many of you in the group. I talk to many nurses to help them build their writing businesses, and my introvert (ness) just goes away because I am a specialist and passionate in this field.
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Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
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