
EP342: Year-End Reflection: Review, Revise, and Recharge for the Year Ahead
Learn how to conduct a writing business year-end review without overwhelm, reflect on your wins, and set powerful goals for 2026.

Never sit in the lobby: Be ready, be present, and make an impression.
Glenn Poulos
In this episode, Glenn dives into his decades-long sales journey and provides freelance writers with proven techniques to confidently approach proposal negotiations and client communications. He emphasizes the importance of showing up—whether in person or on camera—and creating meaningful connections.
Glenn is recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, he is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career.
He has now embarked on a new journey, exploring opportunities in areas such as AI automation and electric power generation. Glenn is reintroducing himself as a newly adopted AI junkie, sales, negotiation, and business specialist, and real estate investor with over 40 years of experience. He is currently launching a new AI venture in the U.S., helping organizations embed AI into their operations and drive efficiency improvements in as little as five weeks.
As a LinkedIn Top Voice and sought-after speaker, Glenn is passionate about sharing actionable insights that empower business professionals, sales teams, and entrepreneurs to succeed. His award-winning book, Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Company and Build a Career Selling, draws on his extensive experience in business, sales, and negotiation.
When he’s not shaping the future of AI or coaching sales leaders, Glenn enjoys life as a proud Canadian living part-time in Florida, a dynamic DJ under the alias Phossl, and a devoted dog dad to two French bulldogs, Pierre and Jean-Jacques.
Sales wisdom from the field: Glenn shares his journey from working in the Canadian government to building and selling two successful tech companies—and what he learned about sales along the way.
Why face-to-face still matters: Whether physically or virtually, being present with clients builds trust and improves outcomes.
Top tips from Never Sit in the Lobby:
> Never sit in the lobby: Be ready, be present, and make an impression.
> Have something in your hand and something in your heart: Always bring value to the conversation—literally and figuratively.
> Always ask for a mini tour: Go beyond the surface to learn more about your client’s needs.
> Never forget a face: Remembering names and faces builds rapport and social proof.
Negotiation tips for freelancers:
> Know your non-negotiables and walk-away points.
> Silence is a powerful tool—don’t talk yourself into a discount.
> Understand the chain of decision-makers—start high and get referred down.
> “Freedom begins with no”—learn when and how to stand firm.
AI in sales: Glenn explains how AI supports research, prospecting, and marketing—but the human touch is irreplaceable in closing sales.
Sales vs. marketing: Know the difference. Marketing gets you to the table; sales wins the deal.
Glenn Poulos’s website: glennpoulos.com
Book: Never Sit in the Lobby – Available on Amazon, Barnes & Noble, and more
Follow Glenn Poulos on socials!
More related episodes to help you craft proposals and effective negotiation strategies:
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