
EP242: Tips for PR for Your Business With Susan Farese, MSN, RN
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
The way I think about my career and life is like a lizard tail. The tail of a lizard will just grow back on itself when it’s cut off. So I feel like when I cut things off, I’ll grow something new.
Abhishek Sharma Tweet
Abhishek Sharma joins me in today’s episode to talk about different things and a little exercise to do about morning pages and business model canvas.
Abhishek Sharma is a life sciences and medical device executive who also happens to be a stand up comedian. For more than 18 years he has coached leaders, professionals, and companies in immuno-oncology, oncology and IV space accelerating their objectives in product management, business development, and sales. He received his MBA from UC Berkeley Haas School of Business.
He shares his engaging and sometimes funny stories and also critical decision points in his career.
Business Model Canvas is a blueprint when you start a business. It is a little map on how to grow your business. It is a spark note version of a business plan.
Three key things of an ideal business model:
Although you can create a lot of options for yourself in the future, it is important to know what you really want to do. Think about that one thing your inner voice is telling you. It really matters because once you figure out that calling or inner voice, it will always feel like you are always in the right place at the right time and doing the right type of things.
Abhishek Sharma’s one thing is to give back. He set a goal that in ten years he will give away 50% of his income. He believes that things come back in very strange ways.
It requires you to write three pages, by hand, first thing in the morning, about whatever comes to mind. You’ll realize that there’s a huge insight that just comes out of nowhere. It somehow turns a bad thing into a good one.
Abhishek’s favorite tool that he likes to help himself in writing is a notebook. He said that creativity can strike anytime so he always brings his notebook. Whether he is driving and an idea about an ideal business model came, he’ll write about it.
Follow Abhishek on Instagram as @shakethecosmos
Links to check out:
The Artist’s Way online course by Julia Cameron
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Susan Farese, MSN, RN, owner of a PR firm, joins us today to share her invaluable tips on how to incorporate PR into your business.
Today, we’re diving into a fascinating topic that plagues many freelance writers: Should you charge by the word or offer package rates? Join us!
In this episode, we’re joined by Jeff Gargas, who shares insights on positioning yourself for a strong side hustle.