EP315: From Passion to Personal Brand: A Writer + Yogi’s Approach to Standing Out with Ray Slater Berry

EP315: From Passion to Personal Brand: A Writer + Yogi’s Approach to Standing Out with Ray Slater Berry

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We want every interaction to feel like a cupcake—small, joyful, and memorable. That’s part of our personal brand promise.

Ray Slater Berry

In this insightful episode, Ray, founder of the content agency DSLX, shares how she built a thriving business by leveraging her personal brand, combining creativity with authenticity, and staying ahead in a rapidly changing content landscape. From agency beginnings to launching her own team, Ray offers actionable strategies on how personal passions and thoughtful outreach can set you apart in today’s saturated freelance market.

Key Topics Covered:

Personal Brand as a Career Catalyst:

  • Why your LinkedIn page should be treated like your business homepage.
  • How hobbies like yoga, reading, and volleyball naturally attract aligned clients.
  • Using personal branding to authentically connect and build long-term relationships.

From Agency Work to Business Ownership:

  • Gained broad experience and niche clarity through agency work.
  • Transitioned into freelancing and then launched DSLX, a content marketing agency.

Modern Hiring Insights:

  • What DSLX looks for in freelancers: authentic writing voice, willingness to learn, and strong personal brand presence.
  • How a well-written intro email can make or break your application.

Smart Growth Strategies:

  • The new age of backlinking: how to drive traffic to your LinkedIn with podcasts, newsletters, and even Instagram.
  • Emphasizing credibility and consistency across platforms to boost your personal brand visibility.

Empathy in a Changing Landscape:

  • Ray advocates for more kindness and understanding, especially in conversations around AI, automation, and job shifts.
  • Encourages creatives to stay flexible, informed, and connected.

About the Guest:

Ray Slater Berry is the founder and director of DSLX, a creator-first digital marketing agency for SaaS brands and their C-Suite. Ray’s been in content marketing for 10+ years, and has worked in-house for various large brands before building his own agency. dslx is on a mission to empower all minority creators to do what they love and embrace who they are along the way. Follow Ray on LinkedIn!

Perfect For Listeners Who Are:

  • Freelancers and creatives building their personal brand

  • Content marketers and strategists looking for a fresh edge

  • Entrepreneurs navigating the blend of passion and profession

  • Anyone aiming to grow a career or business with authenticity

More Insights on How to Build Your Personal Brand:

Thanks for Listening!

Thanks for joining us for today’s episode of The Savvy Scribe Podcast! If you enjoyed the show, we’d love it if you could take a moment to leave us a rating and review on iTunes—your feedback helps us reach even more aspiring nurse writers like you.

Want to stay connected and in the loop? Be sure to visit our website, follow us on Instagram, and join the conversation on Facebook!

Ready to explore freelance writing as your next PRN job—or even as a full-time career? Come join the Savvy Nurse Writer Community on Facebook, and check out our signature Plan, Produce, Profit course to kickstart your journey today!

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