EP352: Creating Multiple Income Streams: Beyond Client Writing with Athena Brownson
In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
Free is good—until it’s not. Eventually, your business needs to pay you.
In this high-impact episode, nurse entrepreneur Teresa Sanderson joins us to unpack how implementing systems and processes can take your freelance writing or nurse-owned business from chaotic to streamlined. From building a strong sales funnel to developing a CEO mindset, Teresa shares battle-tested strategies and powerful insights that can help any nurse entrepreneur create a scalable, sustainable business.
Teresa Sanderson is a serial nurse entrepreneur, champion for nurses, speaker, and marketing expert. She is the founder of Business & Marketing Made Easy For Nurse Entrepreneurs and coaches nurse entrepreneurs to: Get Visible. Attract Your Audience. Grow Your Authority & Income.
Teresa is also a speaker, podcast host and founder of the Nurses Feed Their Young® Movement and Thriving Nurse Network, an online peer support community for nurses. She is passionate about creating a better future for the nursing profession and dedicated to transforming nursing culture from one where nurses eat their young to one where Nurses Feed Their Young®.
Teresa is based in Robinson, Kansas and is available for speaking opportunities across the US and worldwide, global and virtual summits, podcasts and interviews.
Key Takeaways:
Don’t try to do it all. Outsource what’s outside your wheelhouse and focus on what you do best.
Learn how lead magnets, opt-ins, and email sequences can work for you—automatically and around the clock.
Start building SOPs (Standard Operating Procedures) even as a solopreneur. You’ll thank yourself later when you grow your team.
Delegate repetitive tasks, create space to lead, and develop a “remove me” mindset to prevent bottlenecks.
Platforms like ClickUp or Google Workspace can keep your systems organized and your team connected.
Start paying yourself and setting aside profit from Day 1 using Mike Michalowicz’s Profit First method.
Even nurse entrepreneurs need boundaries and sustainable practices. Systems help prevent overwhelm.
Resources Mentioned:
Teresa’s Facebook Group: From Bedside to Business | No Extra Education Required
Profit First by Mike Michalowicz
Connect with Teresa:
More episodes to check out:
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In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy.
What does work life balance actually mean when you’re a nurse, a writer, and a business owner? Janine shares a decade of hard-won lessons on redefining work life balance, beating distraction, and getting words on the page even when motivation doesn’t show up.
Maria Jasanya joins me to discuss building multiple income streams through nurse education, freelance medical writing, and public speaking. Learn how she leverages clinical expertise to create a diverse career beyond the hospital.
Stop treating your limits like an emotional negotiation. Learn why setting boundaries is actually about building essential business infrastructure that prevents burnout and protects your energy as a nurse entrepreneur.