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How Do You Write for Clients?

How do you write for clients? Take note of these tips from Janine before you start the work!

Before you write for clients, you have to learn first the steps you need to take to start the work. Here are some tips from Janine!

Key points in this episode:

  • Importance of setting up a discovery call
  • Things you need from the clients after the discovery call and before you write for clients
  • What is a brand guide or style guide?
  • Importance of having a brand guide
  • Elements of a brand guide
  • Janine is sharing a handy questionnaire for your new clients to help you visualize your client’s brand
  • Determining your client’s target audience and direct competitors


What is a style guide?

When you first talk to your client, you’re going to want to ask for a brand guide and a style guide.

A style guide is like a policy but if your clients don’t have one they need a questionnaire.

When you receive the brand guide look at it.

But if they don’t have one, let’s help them create one by sending over a questionnaire. This is a template you might want to keep handy because this won’t be the last time you need it. Ask them questions like:

  • What are some words to stay away from?
  • If your customer was in front of you, what would they look like and how would they act? This will help you visualize the audience
  • Who are your direct competitors?


Why do we want to know their direct competitors? Because, as a writer, you don’t want to cite direct competitors in your work.

Also, take time to look at your client’s past work. Check out the language, the tense, etc. This will help you write directly for that client.

If you want more information and want to start your biz – check out my free download savvynursewriter.com/3questions

Do you have a hard time starting your own freelance writing business because you aren’t sure if it is right for you? Starting on June 12, sign-ups for the upcoming webinar on June 22 at 8 pm EST will be open! I am inviting you to join me on my FREE webinar, 4 Misconceptions About Freelance Writing Businesses Nurses Need to Know by registering on this link: bit.ly/junewebinar2022.

elegant mid-adult business woman writing for clients on while working from home
When you first talk to your clients, ask for the brand guide so you know HOW to write for them.


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If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to my free training 

4 Misconceptions About Freelance Writing Businesses Nurses Need To Know

Get INSTANT access to my FREE 60 minute training to bust these 4 myths about starting a freelance health writing business

Also, check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!


What Our Listeners Say

I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
Apple Podcasts
I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
Apple Podcasts
Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
Apple Podcasts