There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.
Scale your content business by creating a process for your writing that can be replicated across multiple pieces of writing. You should develop a system that would allow you to write the same type of content repeatedly without it feeling stale or repetitive to you. This will also help you stay on track with deadlines, which many writers struggle with.
Many people think that they need to have a lot of technical knowledge to succeed in content marketing. However, this is not the case. You just need to understand what’s going on around you and how it might affect your business. That’s all!
Today I am going to help you hash out 5 ways to help you create a process, starting with landing the client.
When you schedule an onboarding call with a client, be the best listener you can be, with strategic questions. You want to know who are your client’s direct competitors, ideal client, goals with their content and other pertinent information you’ll think are helpful for them.
If your client is looking to you to pitch ideas, go to their competitors’ websites and check to see the popular content and understand what is working right now for your client.
Notice we are already on number 4, and we haven’t even started writing. If you have a client who wants just to assign work, you still have some work too. In this writing step, you still have to do some research. When you research the topic, you have to find again what’s working out there and work your piece a little differently.
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If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
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