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EPISODE 137

5 Essential Content Writing Skills for Business Owners

Content writing skills enable you to create clear, consistent, and relevant content that provides an engaging experience for your company’s target audience. Learn more tips from Janine!

In this podcast episode, we’re going to discover some essential content writing skills that will help you, not only grow your business, but learn how to write catchy headlines and captivating intros.

Content writing skills enable you to create clear, consistent, and relevant content that provides an engaging experience for your company’s target audience.

Content Writing Skills Every Business Owner Needs To Learn

Client’s Voice

Understanding your client’s voice can be tricky. You have to do some background research about your client before you can go and write a content piece for them. You should also have your own unique voice. Your unique voice is what makes your piece different from anyone else’s. You have to make sure that your client wants you to speak not only in their voice, but with a touch of your voice.

SEO

SEO is search engine optimization. It’s a unique service people offer that helps content websites rank higher in search engine results. You have to know just a little bit, even if it’s not a specialized service to create great content for your clients. 

Add a keyword list for a client. If you don’t know how to do keyword research, ask the client for this because this is an essential service that they would want from you, and you can figure this out.

Ask for a keyword list and include that keyword in your first 100 words of the content. You should also include it if it’s appropriate. 

In your subheading, you should never do keyword stuffing or stuff keywords to try to make your peace rank higher on Google. It just won’t work. Google is smarter than you think it knows when you’re trying to stuff keywords. It knows when it’s a robotic type of piece. We need to give our personal touch to our clients’ work.

Content writers must be able to stay current with trends and modify approaches as needed to guarantee that their articles rank well in search engines.

female hands with pen and working on a laptop for content writing
Your unique voice is what makes your piece different from anyone else's. You have to make sure that your clients want you to speak not only in their voice, but with a touch of your voice.
Janine Kelbach
Janine Kelbach
CEO, Write RN

Research

Know how to research. Find some reputable resources like government, institutional, or news outlets to provide relevant and truthful content to maintain your credibility as a writer.

If you don’t know how to do evidence-based research, you need to go back before you ever write anything for a client and learn how to do great research and then make sure that you’re not stealing research from your clients’ competitors.

Headlines

Your first goal is to have them read the headline and get them hooked into reading the whole piece. Even if you catch them with your headline, make sure your subheadings are also catchy so that they can keep reading and digest the information.

The headline should be like an overall picture of what you wrote underneath the headline.

Editor

I’m saying that I believe that great writers are because of great editors. If you don’t have an editor, it’s time to get one. You might have been told that you’re a great writer but you also need an editor.

There’s nothing wrong with sending it into an editor and getting a few red lines to make your peace even better for your client. Your client deserves it. They hired you and they are paying for great content.

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!

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What Our Listeners Say

I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
Linzerin10
Apple Podcasts
I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
MG, RN
Apple Podcasts
Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
HealthwriterRN
Apple Podcasts

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