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EPISODE 106

Finding Your Dream Client with
Mary Christian

Most of us know who our dream client is but how do you attract them to work with you? Will you wait for them to find you or are you going to do the first move to start building the relationship?

On today’s episode, we have Mary Christian the owner of Mary Christian and Co, a digital marketing agency specializing in launch assistance done for your services, marketing, and coaching. She has over six years of marketing experience and has worked behind the scenes to assist companies in developing effective marketing campaigns and launches. She is also a military spouse advocate. She helps them by employing them in her business because she certainly knows how it feels to be moving around and trying unusual jobs to get by.

Five Tips in Finding Your Dream Client

1. Take a look at who is benefitting the most from what you are offering or who is getting the most value out of it. 

Make sure to enjoy who you are working with. For Mary Christian, she identified who she wanted to work with by working with whom she disliked. Finding your dream client and making the relationship work is a test and a process. Overnight success doesn’t happen. 

2. Market Research

Use Facebook Groups to search for keywords that relate to your business. Look for problems that you might have a solution. 

3. Asking Questions

Narrow down what you need to serve. Ask about their occupation, what they value the most, age, address, interest, and etc. Identify the problem and provide a solution. Really understand where they are struggling and how you can help them with what you offer. 

4. Social Media

Utilize social media to better understand your dream client. Test different types of content on social media platforms to see what is serving your audience the best and who engages in the content that you have. 

Use hashtags to find someone who you want to work with (e.g. #Photographer #blogger).

5. Analytics (Google Analytics/ Social Media/ Website)

Analytics tells you where your audience is coming from and it tells you what your traffic looks like- are they female or male, location, and what platform they are finding you on. 

You have to understand your data or stats to really understand your audience and that allows you to stay on top of it. It is also important because it tells you where your audience is coming from because that’s the avenue you want to focus on. Focus on the platform where your dream client is hanging out.

tips for finding your dream client
"Make sure to enjoy who you are working with. Finding your dream client and making the relationship work is a test and a process. Overnight success doesn't happen."
mary christian
Mary Christian
Marketing + Launch Strategist

Helpful Tools in Your Business

Trello

Trello is a project management app that divides the tasks into boards. A Trello board is a collection of lists with cards attached, each with its own set of powerful features and automation.

Dubsado

Dubsado is a business management solution designed to cut out the busywork. It is perfect for invoicing,sending contracts, expenses, tracking your time, sending and receiving emails and workflow.

Planoly

Users may use the Planoly app and web dashboard to visually track their posts and content before they go live on Instagram. Users can drag and drop their images and videos around to see how they will appear on their Instagram profile feed thanks to the clean interface.

Zapier

Zapier automates the transfer of data between your web applications, allowing you to concentrate on your most crucial tasks.

ConvertKit

ConvertKit simplifies email marketing by combining powerful automation with simple interface. It helps you find your audience and turn them into clients.

Check our her services at Mary Christian and Co!

Follow her on socials:

Facebook

Instagram

LinkedIn

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out The Savvy Scribe Collective on Facebook and the Plan – Produce – Profit Course + Membership for Courses to help you get started today!

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What Our Listeners Say

@Linzerin10
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I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
MG, RN
MG, RN
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I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
@HealthwriterRN
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Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
@hmw678
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I am a new listener. Everything so far has been something that will actually help move my business forward. Thank you so much for all the great info!
@PerseverantRN
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Janine Kelbach offers such encouraging and pertinent information in the Savvy Scribe podcasts, directed toward beginning healthcare writers. Janine desires to assist all who want to enter this field. She offers a variety of topics to her audience in her upbeat, casual presentations, drawing from her own successful experience in building a lucrative business. Additionally, she interviews others in the field of writing to bring perspectives exposing helpful hints (and obstacles to avoid) in growing one’s own writing business. You can’t help but be motivated by Janine’s enthusiasm to see others succeed. I love her positive attitude and her laughter!
@Blyss27
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Janine gives so much information here for free! I like her interviews with other writing professionals and I think over all she is an asset for the healthcare writing community. I have learned so much about starting a freelance writing business that I had no information about prior to this podcast.
@mbonatch
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Great tips for working from home, marketing and finding your healthcare freelance writing vibe!
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