Building a Business as a Writer with
Ires Alliston

Let’s talk about building a business! Ires Alliston is here with us today to teach us the three tried-and-tested methods to help you start your entrepreneurial journey.

Ires Alliston came from the Philippines and went to the U.S in Atlanta. She will talk about building a business as a writer, and will cover some topics in starting a business in general.

What pushed Ires to become an entrepreneur is by accident, because she didn’t want and wish to be an entrepreneur and it happens to her as her breakthrough to enter the entrepreneurial world. For her, building a business can be a lonely road, because you are doing everything on your own. We made mistakes and learned which is good in order to figure out what you will do or which path you will go. These things will go through either you have mentors and coaches to help you; all you need to do is to follow and go through the process until you finally discover what you wanted to do.

She failed 13 times in different businesses, and failing is part of the process, we don’t need to be disappointed in it and figure out what we really want.

Ires had a marketing agency where she helped people to design their website, develop mobile apps, social media contents and all like stuff. Her clients encourage her to teach what she already knew. After much encouragement, she took it with faith and started coaching and training people.

Ires made it in order to serve people and make a difference and ended up so many methods to help her and others as well in building a business.

"To take action is the only way you're going to progress in your entrepreneurial journey."
ires alliston
Business Coach

The 3 M Method That You Can Use in Building a Business

  1. Method or Model. It is a framework of what you want to do, a system in place that guides and allows you to do the task and focuses on business development.
  2. Messaging. This makes your customers or audience feel comfortable because you use the right terminologies or language in your content.
  3.  Monetize. Whatever skills you had, experience and knowledge will pay you. In this way you can create your desired life for yourself, and your family.

Ires uses some tools from building her business to implementation and processing those methods. One of them is Canva, this is easy for her to create graphics and presentations, especially in branding and designing her products or services. It eliminates waste of time in creation using the available template or create template for logos, presentation and many more – you can just delegate the task.

She is known as the number one introvert coach in America and a higher ticket advisor. She added that automating your system is an advantage for business as a tool.

Are freelancers (mostly) introverts? Check out these simple ways to find out if you are!

Ires also uses a funnel that basically keeps things simple. It is a landing page for people to offer something, like information and anything you want to share – its main purpose is to direct your target audience to go to that site and get your valuable insights in exchange for something that will help them to get and learn additional tips. She really wants to align everything and nurture the clients and customers with her content and other goals she wants.

Doing some advertisements on social media like Facebook, Instagram, YouTube, or Google ads is another tool in business. But, you really need to have good budget management, because you will pay for it.

Ires wants to empower and inspire everyone, to be realistic so they can be or get motivated and inspired by some people that can help them.  And it is up to us if we take action when building a business.

Follow her on socials:





Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

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Also, check out The Savvy Scribe Collective on Facebook and the Plan – Produce – Profit Course + Membership Course to help you get started today!

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What Our Listeners Say

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I found Janine when I started looking for a way to build some supplemental income from home. I’m still working full-time as an RN doing patient care but I have learned so much from Jeanine. If you are interested in learning more about writing engaging health content and turning it into a career, go no further!
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I have been listening to Janine's podcast for a little over a month, and I find both her and the podcast inspiring. The information she provides to new writers is informative and useful. I also enjoy the variation in lengths of the podcasts; it ranges from around 10 to 60 minutes depending on the episode. Janine is enthusiastic and wants to see others succeed, which is encouraging for a novice writer.
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Janine gives timely and actionable tips to start you on your path toward starting and growing your own health writing business, as well as interviews with successful writers in the field. I review podcasts as needed to refresh and review. Thanks, Janine, for sharing your knowledge.
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I am a new listener. Everything so far has been something that will actually help move my business forward. Thank you so much for all the great info!
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Janine Kelbach offers such encouraging and pertinent information in the Savvy Scribe podcasts, directed toward beginning healthcare writers. Janine desires to assist all who want to enter this field. She offers a variety of topics to her audience in her upbeat, casual presentations, drawing from her own successful experience in building a lucrative business. Additionally, she interviews others in the field of writing to bring perspectives exposing helpful hints (and obstacles to avoid) in growing one’s own writing business. You can’t help but be motivated by Janine’s enthusiasm to see others succeed. I love her positive attitude and her laughter!
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Janine gives so much information here for free! I like her interviews with other writing professionals and I think over all she is an asset for the healthcare writing community. I have learned so much about starting a freelance writing business that I had no information about prior to this podcast.
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Great tips for working from home, marketing and finding your healthcare freelance writing vibe!


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