Some businesses and people’s priority isn’t business or investing money in digital marketing their products and service. They love traveling around and when the pandemic hits us and during the global effect, most people are affected and business struggles in their market and sales. Some of them closed for months while others continue to adopt the use of online transactions.
Liz and her team help some business owners to continue their business through digital marketing. They do copywriting, branding, and using online tools to get more customers and to sell their products and services. Out-dated system of business shifts to new and does their business online. Those who do services like spa or massage, shift to sell health and beauty products.
She says that “I talk like I write and my website sounds and feel like me” because “it is a great way to differentiate from everybody else.” She advised not to be afraid and own your voice and stuff. They must write an authentic and easy way to understand the content for customers. Liz is also a millennial that helps her to manage her business and help others.
Liz wants to package her strategy so she creates and offers a master class for entrepreneurs who want to learn and write their own copy for their website; to create magnetic, engaging, and converting content that shows actual and professional copywriters. Despite having professional writers, they too deserve to be paid. Writing is easy, in the sense that you are using the English language to speak and write – she added.