You are going to walk away with a lot of copywriting knowledge from this episode with Nicki.
Nicki Krawczyk is a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. She also coaches people to become professional copywriters and build thriving careers of their own.
The best piece of copywriting advice she has for writers just starting a writing business:
Understand exactly what you’re getting into. Like content writing and copywriting are kinda two sides of the same writing coin. There will be some overlap here and there. So, know the difference between content and copywriting.
You have to put your copywriting skills to use. If you’re thinking that you don’t have copywriting skills, but I assure you that you do because you’re working with clients, and you’re solving their pain point. You’re establishing those pain points and that’s exactly a copy.
Reasons why people think that copywriting is difficult and hard to land clients:
1. People decided to get into copywriting just because they’re a good writer and they didn’t have any training, well the thing is copywriting is a career and requires training like any other career. And if you don’t know how to do it, then nobody’s gonna hire you to do it. The point is, you can learn every skill but you have to give yourself the time to learn it and the training to be able to say that you’re a copywriter or whatever kind of writer you wanna be.
2. A lot of people just didn’t have a system for finding and landing clients.
Nicki also created a course, (Comprehensive Copywriting Academy), it is about the fundamental principles of learning to write a copy into the more advanced principles, to how to build your experience, a portfolio, to find your first clients, to partly add to that more clients, like you could learn anything.
“There’re steps for learning anything, just follow the steps and anything can be learned.”
Nurses have that step ahead, you have some medical knowledge, you have a client base already that would love services. So, nurse writers can attract anything from absolutely writing copy for hospitals, also health insurance companies, any non-profits that have anything to do with medical or health care specialties, and even into medical technology.
As nurses, having that ability to translate more complicated concepts into more widely, understood, and appreciated language, that translates into a ton of other industries as well. I think people forget the opportunities out there and how well these skills will transfer from industry to industry.
She also talked about how much money a content writer can have but she never promises about the income because“it’s up to you to take the action and to do the work”but it’s possible to make 6-figures as a copywriter.
She also shared the best way to find clients. It’s about doing a little bit of research but reaching out to companies and pitching yourself in a way that’s enthusiastic, that provides value, and that makes people want to get in touch with you. The whole pitching training is a big part of what she teaches as well.
For her “being filthy rich means having a job you love, doing it well, and being paid well for it” which is why they call themselves being filthy rich writers.
I think that it’s great that she was able to share that to you guys!
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