Episode 64: PIVOT by adding services and grow your business with Gina Horkey

How can you pivot in your business to ensure that you are adding value to the services you are giving to your clients? Keep listening for highly-recommendable strategies shared with us by Gina Horkey, one of my favorite freelancers out there.

Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of several websites, which now includes GinaHorkey.com. Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry.

She has helped me elevate my business from the ground up. When you hear me always talking about “I used to follow what other people were doing in the freelance world”, that was Gina who I was following.

How to Pivot in Your Business

In this episode, we talk a lot about some effective ways to pivot in your business. Of course, I am thinking the Friends episode here 😉
Tto pivot in your business doesn’t mean giving up the writing, rather, it’s about adding value and services for your client.

Your learning curve and the process is by actually putting yourself on the landing of your first few projects, getting a few back moves going with your initial clients, and showing off you’re doing your best figuring out “how do I improve?” and not taking things personally from criticism.

Gina Horkey

If you’re a writer and you’re looking to pivot in your business, or you’re finding other means to grow your income, again you’re already a VA being a freelance writer and you can add on some services so that it’s a go-to place to get clients.

Lots of resources are in this episode including:
John Akuff’s Book Start
Tim Ferris
paidtoblog.co
And Gina’s Website: Horkeyhandbook.com

Jumpstart Your Virtual Assistant Business (In 4 Quick Steps)
30 Days or Less to Freelance Writing Success
30 Days or Less to Virtual Assistant

Other tips if you’re looking to pivot and grow your business:

Episode 43: Your Profitable Market with The Stay At Home Nurse, Deanna Gillingham, RN

Episode 51: Working Full Time? Here’s How to Launch a Successful Business!

Episode 55: Becoming a better leader and Business Owner with Antonette Montalvo

Like what you heard? Subscribe to the Savvy Scribe Podcast on your favorite podcast app, Apple, GooglePlay, Spotify, or simply the website.

If you’re ready to start exploring if freelance writing is your next PRN job, or even full time, I invite you to download: 

Ready to take the 7 Day Nurse to Writer Challenge? Join us!

Also, check out The Savvy Scribe Collective on Facebook and the Savvy Scribe Growth Lab for Courses to help you get started today!


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